Where are you from?
I’m from the Yorkshire market town of Todmorden. It’s hardly a metropolis, but is surrounded by rolling hills and boasts some of the most scenic views in the North of England.
How long have you been working in marketing?
Officially, just over two years. Aside from my freelance journalism, I’d done some low-level marketing to gain experience after graduating university in 2014, but my first proper marketing job was in 2015, when I became the Copywriter for a blinds company just outside of Huddersfield. The day I found myself writing a haiku about vertical blinds was the day I knew I could write about anything… and that I should probably get out more.
Who is your greatest influence?
Two women: firstly, my mother, who always encouraged me to follow my own path, which helped me to find out what I wanted to do for a career.
Although, my hero, believe it or not, is Suzi Quatro. She’s living proof that life can become even more fun after the age of 50 – not a bad writer, either.
What is your favourite brand?
Debenhams – I could live in one of their shops.
Most memorable campaign?
Probably the campaign we launched for giffgaff, which focused on a huge surge in mobile data usage by 2021. This was one of those campaigns where everything fell into place; we had a great piece of newsworthy content, it was an interesting topic to work on, and saw giffgaff linked on the likes of The Huffington Post.
Who is your dream client?
From a writer’s perspective, a high-end department brand, such as Debenhams or Selfridges – some fantastic products to showcase and great articles waiting to be written, right there.
What’s your favourite ice cream flavour?
A fine coffee ice cream.
What item would you choose if you were stuck on a desert island?
Probably my MP4 player, loaded with my favourite albums.
This changes week on week, but at the moment I’m pretty hooked on Luka by Suzanne Vega. (It will have changed by the time this is published.)
Favourite YouTube video of all time?
The King of Rock and Roll by Prefab Sprout… dancing hot dogs and frog waiters – that’s when music videos were music videos.