All posts by Sara Palacin Jones

Content is a crucial part of digital marketing. 

How you deliver content affects how well it performs. 

People don’t like fluff or overcomplicated content, as it takes too much effort to go …Read More

Whether you’re writing the next best-selling fantasy novel or content for a digital marketing strategy, writers of all industries face the same recurring nemesis: writer’s block. 

It can happen to us …Read More

Search Engine Optimisation (SEO) has become a core part of digital marketing strategies. It’s a highly valuable tool that helps position a site as trustworthy and relevant, building up brand …Read More

Summer is a time of fun, free time, and holidays…at least that’s what it is when you’re young. As a working adult, summer becomes a challenging season in which the …Read More

With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than ever to be well-versed in the strategies and tools needed. …Read More

Regardless of how good your marketing content is, it won’t do much if it falls into the wrong audience. For your efforts to bear fruits, it’s important to spend some …Read More

When it comes to content writing, many believe that content is the sole most important aspect. This prioritises the topic, the information provided, and the data used. 

But in marketing, the …Read More

A strong content strategy is at the heart of all successful digital marketing campaigns. But good content requires good ideas, and these aren’t always easy to come by. How do …Read More

HARO (Help a Reporter Out) is an online PR platform that connects reporters and sources. It’s an easy quid pro quo system in which sources provide journalists and bloggers with …Read More

Good content writing is one of the most valuable assets of any business seeking to have a strong online presence. And that is because content, in many ways, is the …Read More