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All posts by Sara Palacin Jones

Simply the Best: Top Tips to Simplify Your Content

September 18, 2023 Sara Palacin Jonesblog2

Content is a crucial part of digital marketing. 

How you deliver content affects how well it performs. 

People don’t like fluff or overcomplicated content, as it takes too much effort to go …Read More

5 Tips For Overcoming Writer’s Block

September 7, 2023 Sara Palacin Jonesblog4

Whether you’re writing the next best-selling fantasy novel or content for a digital marketing strategy, writers of all industries face the same recurring nemesis: writer’s block. 

It can happen to us …Read More

Avoiding Common SEO Mistakes 

August 25, 2023 Sara Palacin Jonesblog4

Search Engine Optimisation (SEO) has become a core part of digital marketing strategies. It’s a highly valuable tool that helps position a site as trustworthy and relevant, building up brand …Read More

How to Keep Digital Marketing Alive During the Summer Holidays

August 21, 2023 Sara Palacin Jonesblog6

Summer is a time of fun, free time, and holidays…at least that’s what it is when you’re young. As a working adult, summer becomes a challenging season in which the …Read More

Avoiding Common Digital PR Mistakes

August 11, 2023 Sara Palacin Jonesblog4

With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than ever to be well-versed in the strategies and tools needed. …Read More

Understanding Customers – How to Research Your Target Audience

August 3, 2023 Sara Palacin Jonesblog5

Regardless of how good your marketing content is, it won’t do much if it falls into the wrong audience. For your efforts to bear fruits, it’s important to spend some …Read More

How to Use Tone of Voice in Content Writing

July 20, 2023 Sara Palacin Jonesblog5

When it comes to content writing, many believe that content is the sole most important aspect. This prioritises the topic, the information provided, and the data used. 

But in marketing, the …Read More

Content Ideation: Our Top Tips

July 15, 2023 Sara Palacin Jonesblog6

A strong content strategy is at the heart of all successful digital marketing campaigns. But good content requires good ideas, and these aren’t always easy to come by. How do …Read More

An Introduction to HARO

July 10, 2023 Sara Palacin Jonesblog7

HARO (Help a Reporter Out) is an online PR platform that connects reporters and sources. It’s an easy quid pro quo system in which sources provide journalists and bloggers with …Read More

How To Create a Content Brief

June 27, 2023 Sara Palacin Jonesblog9

Good content writing is one of the most valuable assets of any business seeking to have a strong online presence. And that is because content, in many ways, is the …Read More

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