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We have scoured the web to build a list of average conversion rates for the retail/ecommerce sector from Q1 2017 data.

We have tried to select the most relevant data for UK retailers and will be adding in more figures as we analyse the data over the next few months.

How does your site compare? We would love to hear from you, so please feel free to get in touch to discuss.


The current average conversion rate for Q1 201 is:

2.53%

Is your conversion rate below this average?

Current Conversion rates by device

Desktop/laptop

3.09%

Up from 3.22% in Q4 2016

Tablet

2.64%

Up from 2.42% in Q4 2016

Mobile

1.51%

Up from 0.83% in Q4 2016

Conversion rates by media channel

Direct

2.46%

Down from 2.81% in Q4 2016

Email

2.08%

Down from 2.19% in Q4 2016

Search

1.97%

Down from 2.05% in Q4 2016

Social

1.27%

Up from 0.99% in Q4 2016

Analyse all data

A conversion rate is only a small portion of a website or media campaigns success, as such we always recommend clients look at it in context of traffic volume and average order value figures.

If you are concerned about your current conversion rates or feel you need to understand what customers need from your website, then have a look out our conversion optimisation services or get in touch with us today to see how we can help.

Latest research