Over the last few weeks we have performed extensive research into both shopping cart abandonment rates, conversion rates and Recently, we have also investigated average order values, and now in order to complete …Read More
Average Retail Conversion Rates
We have scoured the web to build a list of average conversion rates for the retail/ecommerce sector from Q1 2017 data.
We have tried to select the most relevant data for UK retailers and will be adding in more figures as we analyse the data over the next few months.
How does your site compare? We would love to hear from you, so please feel free to get in touch to discuss.
The current average conversion rate for Q1 2017 is:
Up from 3.22% in Q4 2016
Up from 2.42% in Q4 2016
Up from 0.83% in Q4 2016
Conversion rates by media channel
Down from 2.81% in Q4 2016
Down from 2.19% in Q4 2016
Down from 2.05% in Q4 2016
Up from 0.99% in Q4 2016
Analyse all data
A conversion rate is only a small portion of a website or media campaigns success, as such we always recommend clients look at it in context of traffic volume and average order value figures.
If you are concerned about your current conversion rates or feel you need to understand what customers need from your website, then have a look out our conversion optimisation services or get in touch with us today to see how we can help.
Our recent analysis on average retail conversion rates for 2015 also allowed us to analyse a variety of other performance metrics to help create a bigger picture as to what’s …Read More
We have recently performed an in-depth study, analysing over 300 ecommerce sites both in the UK and USA confirming that although the global abandonment rate has actually declined from 73.2% to …Read More