The Easy Bathrooms website was setup in 2013 and currently has 6 showrooms throughout the Midlands and Yorkshire.
Having worked with Easy Bathrooms for over 2 years our initial brief was to primarily focus on SEO, but as our relationship has developed we expanded to include PPC as well as Social media
As with the SEO campaign, due to the highly competitive keywords, we had to develop a PPC campaign that initially focused on supporting the different store locations, setting up geo-targeted campaigns within 15 miles of each store.
Once we had built up this foundation, we could then expand the campaign to more generic nationwide campaigns, expanding brand awareness whilst retaining the strict ROI target.
We also integrated the PPC campaign with our SEO performance, reducing budgets where SEO rankings had improved, delivering efficiency, as well as providing opportunity to dominate the search results within competitive locations.
This approach allowed us to build up the campaigns quality score, whilst retaining tight control on budget and profitability, additionally the campaign delivered:
- Increased store awareness, whilst SEO performance was increasing
- Cost effective nationwide coverage
- High ROI for all generic nationwide campaigns
- Increased Quality Score to an average 9/10
We have established ourselves as an agency that can deliver, even if you are a new business like Easy Bathrooms, we can develop and implement an PPC strategy which works. Get in touch to find out more.