{"id":10,"date":"2021-07-12T01:16:21","date_gmt":"2021-07-12T01:16:21","guid":{"rendered":"https:\/\/totalwpdemos.wpenginepowered.com\/synergy\/?page_id=10"},"modified":"2025-11-08T13:09:09","modified_gmt":"2025-11-08T13:09:09","slug":"home","status":"publish","type":"page","link":"https:\/\/itworks.agency\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; wpex_shape_divider_bottom=&#8221;tilt&#8221; css=&#8221;.vc_custom_1757403527066{padding-bottom: 80px !important;background-color: #F1F1F1 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:15px;\"><\/div>[vc_column_text css=&#8221;&#8221; font_size=&#8221;1.1em&#8221;]\n<h1>Digital Marketing Consultant<\/h1>\n<p>With over 20 years experience in creating successful digital marketing campaigns, I am able to provide a whole variety of services to help your brand grow.<\/p>\n<p>Having worked with some of the UK&#8217;s most well-known brands, I have built a wealth of experience in SEO, analytics and developing effective digital marketing strategies.<\/p>\n<p>I&#8217;m passionate about the automotive and travel sectors and love to work with charities and brands looking to make a difference.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:35px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:80px;\"><\/div><style>.vcex-image.vcex_69dec3f687151 .vcex-image-inner{max-width:350px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center vcex_69dec3f687151\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1088\" height=\"896\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/ecc2ecc7-c4b1-41ef-9550-1944f7ffec1d-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/ecc2ecc7-c4b1-41ef-9550-1944f7ffec1d-1.png 1088w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/ecc2ecc7-c4b1-41ef-9550-1944f7ffec1d-1-300x247.png 300w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/ecc2ecc7-c4b1-41ef-9550-1944f7ffec1d-1-1024x843.png 1024w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/ecc2ecc7-c4b1-41ef-9550-1944f7ffec1d-1-768x632.png 768w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\n<h2 style=\"text-align: center;\">My clients over the years<\/h2>\n[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:60px;\"><\/div>[vc_row_inner el_class=&#8221;box&#8221;][vc_column_inner width=&#8221;1\/6&#8243;]<style>.vcex-image.vcex_69dec3f687a5d .vcex-image-inner{max-width:100px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center hidden-phone vcex_69dec3f687a5d\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"178\" height=\"30\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/michelin.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure><style>.vcex-image.vcex_69dec3f688044 .vcex-image-inner{max-width:200px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center visible-phone vcex_69dec3f688044\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"178\" height=\"30\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/michelin.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style>.vcex-image.vcex_69dec3f688397 .vcex-image-inner{max-width:100px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center hidden-phone vcex_69dec3f688397\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"114\" height=\"34\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/giffgaff.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure><style>.vcex-image.vcex_69dec3f68884d .vcex-image-inner{max-width:200px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center visible-phone vcex_69dec3f68884d\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"114\" height=\"34\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/giffgaff.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style>.vcex-image.vcex_69dec3f688b7a .vcex-image-inner{max-width:100px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center hidden-phone vcex_69dec3f688b7a\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"120\" height=\"20\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/carwow-logo-blue-800x800-1-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure><style>.vcex-image.vcex_69dec3f68902d .vcex-image-inner{max-width:200px;}<\/style><figure class=\"vcex-image vcex-module wpex-text-center visible-phone vcex_69dec3f68902d\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"120\" height=\"20\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/09\/carwow-logo-blue-800x800-1-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><\/figure>[\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;]<style>.vcex-image.vcex_69dec3f6893a8 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content_placement=&#8221;middle&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_shape_divider_top=&#8221;tilt&#8221; wpex_shape_divider_bottom=&#8221;tilt&#8221; css=&#8221;.vc_custom_1757594723249{padding-top: 80px !important;padding-bottom: 80px !important;background-color: #F1F1F1 !important;}&#8221; wpex_shape_divider_top_height=&#8221;70&#8243; wpex_shape_divider_bottom_height=&#8221;70&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]\n<h2 id=\"services\" style=\"text-align: center;\">Services offered<\/h2>\n[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1757404825887{padding-bottom: 60px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2>SEO &#8211; Technical &amp; Outreach<\/h2>\n<p>Having spent the majority of the last 20 years battling developers to build better websites, I have a wealth of experience in delivering technical SEO support that not only works for the search engines, but also improves customer experience.<\/p>\n<p>Additionally, I have developed hundred&#8217;s of outreach\/digital PR campaigns which have helped build external links, increase brand awareness and ultimately improve rankings.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2>Analytics &#8211; UX, CRO<\/h2>\n<p>Google Analytics 4 is an overinflated pile of crap and is pretty much useless for many brands trying to remain compliant with current GDPR policies. But there is some good news, there are plenty of options out there to help deliver better data.<\/p>\n<p>Having implemented a whole host of analytics solutions, I am able to provide a series of options tailored to your needs and work with you to deliver better insights to help grow your digital marketing campaigns.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2>Reviews &#8211; audits &amp; strategy<\/h2>\n<p>Sometimes brands just need an impartial review of their current activity, an audit which focuses on the brands core requirements and current performance, can provide a wealth of insights to help you and your agency partners.<\/p>\n<p>Brands may also need additional support on developing their online marketing strategy, finding new suppliers or expanding their internal teams. I&#8217;m able to utilise my experience to provide support to help you, know matter the need.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=&#8221;30&#8243;][vc_column width=&#8221;1\/2&#8243;]<figure class=\"vcex-image vcex-module\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"1824\" height=\"1026\" src=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family.jpeg\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family.jpeg 1824w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family-300x169.jpeg 300w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family-1024x576.jpeg 1024w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family-768x432.jpeg 768w, https:\/\/itworks.agency\/content\/wp-content\/uploads\/2025\/11\/Pritchard-Family-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1824px) 100vw, 1824px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2 id=\"about\">About me<\/h2>\n<p>I&#8217;m a total tech geek and literally fell into the PPC way back in 2004 and have loved every minute of the last 20+ years. Continually being nosey and wanting to learn, my skills have expanded to include SEO, Analytics, web development and digital PR and I continue to expand my knowledge.<\/p>\n<p>In 2012 I set up It Works Media purely as a consultancy, over the years it has expanded to include a team of 8 at it&#8217;s peak, but since the unexpected death of our daughter Matilda in 2024, I have refocused on purely delivering a consultancy approach to help brands with their digital marketing.<\/p>\n<p>I&#8217;m a car nut, tech geek and supporter of many charities focusing on environmental causes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; wpex_shape_divider_top=&#8221;tilt&#8221; css=&#8221;.vc_custom_1757594867174{padding-top: 80px !important;padding-bottom: 40px !important;background-color: #F1F1F1 !important;}&#8221;][vc_column]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text css=&#8221;&#8221;]\n<h2 id=\"contact\" style=\"text-align: center;\">Get in touch<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2 style=\"text-align: center;\"><em>Please feel free to email me at steve@itworksagency.com to discuss your digital marketing needs.<\/em><\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; wpex_shape_divider_bottom=&#8221;tilt&#8221; css=&#8221;.vc_custom_1757403527066{padding-bottom: 80px !important;background-color: #F1F1F1 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; font_size=&#8221;1.1em&#8221;] Digital Marketing Consultant With over 20 years experience in creating successful digital marketing campaigns, I am able to provide a whole variety of services to help your brand grow. 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