Over the last few weeks we have performed extensive research into both shopping cart abandonment rates, conversion rates and Recently, we have also investigated average order values, and now in order to complete …Read More
Research & Analysis
Insights based on real customer data
Our solutions are based on our team’s vast experience plus the wealth of data we have developed through multiple customer surveys, research projects and feedback.
Our primary research is based on frequent consumer testing with over 1,500 UK consumers, covering 140 different websites.
This consumer feedback is integrated into every audit and project we work with, ensuring our clients benefit from our experience and real consumer responses.
Regular A/B Testing
As part of our on going management solution we perform regularA/B & multi-variant testing on all site recommendations.
This continual analysis and refinement helps us to optimise the customers purchase funnel, helping to maximise conversion rates further.
A/B, multivariate, and multi-page testing gives you helps to improve engagement and increase revenue across desktop, mobile web, and mobile apps.
Advanced site tracking
We have developed a number of in-house tools to help us perform in-depth research & analysis, helping us to audit websites large and small.
We don’t push one technology platform but develop solutions with trusted partners to suit the clients needs. All are able to integrate with analytics solutions including Google Analytics, WebTrends, Omniture and Site Catalyst, helping us to deliver a bespoke approach.
Data + Experience
Integrating the data available into real actionable insights is our focus, using our wealth of ecommerce and digital marketing experience.
With over 35 years combined experience in digital media, website design, ecommerce and analytics, It Works can provide the skill set to increase your sites revenue.
Our recent analysis on average retail conversion rates for 2015 also allowed us to analyse a variety of other performance metrics to help create a bigger picture as to what’s …Read More
We have recently performed an in-depth study, analysing over 300 ecommerce sites both in the UK and USA confirming that although the global abandonment rate has actually declined from 73.2% to …Read More