Google is currently ‘testing’ a new format of search results, removing the AdWords sidebar results on highly commercial keywords. This roll-out will effect users worldwide in all languages and will bring …Read More
Search Engine Marketing
A fully integrated SEM solution
With over 35 years combined experience working on some of the UK’s top consumer brands, we have the skills and passion to deliver fully integrated SEM campaigns.
Developing successful SEO and PPC campaigns requires careful planning, constant analysis and optimisation to maximise return on investment. We not only have a wealth of SEM experience but are also experts in conversion rate optimisation, which helps us to improve customer experience and maximise conversion rates
Our approach to search marketing
SEO is no longer just a technical role any more, with the latest Google updates, good SEO needs to consider a complete marketing plan which is integrated into the clients business objectives.
Our unique approach to SEO management helps to deliver a higher ROI within shorter time periods whilst complying with the latest search engine guidelines to help protect your brand.
Pay Per Click (PPC) advertising can deliver immediate and scalable traffic to a client’s website, however, costs can increase beyond profitability if not closely managed.
Constant optimisation, regular reporting and a clear communication channel is the way to develop a successful PPC campaign and when combined with SEO can deliver even more impact for your digital marketing campaign.
Our SEM experience
We have developed SEO campaigns across a multitude of industries and websites, including:
- Retail – Male/Female clothing, electronics and supermarkets
- Travel – Airlines, travel comparison and travel agents
- Finance – loans, mortgages and insurance
With 10 years SEO experience we have developed a successful and rewarding approach which delivers a unique service.
All clients have access to experienced and passionate SEO specialists, who are dedicated to delivering highly transparent and effective SEO campaigns, which go beyond just traffic and drive incremental sales and revenue.
We work with clients to ensure their business objectives are met and work closely with their product and development team to maximise performance.
Latest SEM Posts
The security of your website should always of course, have been a top priority, helping to protect your customers and their information. However, now that Google are beginning to penalise …Read More
We recently changed our company name from Omoii Ltd to It Works Media Ltd and therefore had to change the website URL, something we know many companies will face.
How did we do …Read More