There is a lot of pressure when it comes to marketing in a small, or even one person department. You’re a one man band – the content creator, social media …Read More
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Traditional vs Digital PR: Spot the Difference
Every business wants its brand to have the best possible reputation, right?
Whether they’re selling package holidays or packaging tape, increasing brand awareness is detrimental to their marketing strategy. But, how …Read More
Simply the Best: Top Tips to Simplify Your Content
Content is a crucial part of digital marketing.
How you deliver content affects how well it performs.
People don’t like fluff or overcomplicated content, as it takes too much effort to go …Read More
Essential KPIs to Measure for Link Building
Link building is a critical part of SEO. When search engines analyse your website, they will look at the number of other sites that link back to your web pages, …Read More
5 Tips For Overcoming Writer’s Block
Whether you’re writing the next best-selling fantasy novel or content for a digital marketing strategy, writers of all industries face the same recurring nemesis: writer’s block.
It can happen to us …Read More
How to Market for Luxury Travel Brands
The post-covid travel boom means luxury travel is becoming more and more popular.
A recent study from Travolution tells us that people are willing to spend more on travel, 28% more …Read More
Avoiding Common SEO Mistakes
Search Engine Optimisation (SEO) has become a core part of digital marketing strategies. It’s a highly valuable tool that helps position a site as trustworthy and relevant, building up brand …Read More
How to Keep Digital Marketing Alive During the Summer Holidays
Summer is a time of fun, free time, and holidays…at least that’s what it is when you’re young. As a working adult, summer becomes a challenging season in which the …Read More
Women’s World Cup: The Best Marketing Campaigns
Ahead of the FIFA Women’s World Cup 2023 final, we’ve taken a look at some of the top marketing campaigns associated with the competition. At the time of writing, England’s …Read More
Where to Find Marketing News
Whether you’re a marketer, business owner or work for a brand, keeping an eye on the industry should be on your to-do list. You’ll want to find the latest marketing …Read More
Avoiding Common Digital PR Mistakes
With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than ever to be well-versed in the strategies and tools needed. …Read More
Understanding Customers – How to Research Your Target Audience
Regardless of how good your marketing content is, it won’t do much if it falls into the wrong audience. For your efforts to bear fruits, it’s important to spend some …Read More