We reduce shopping
cart abandonment rates
With average cart abandonment rates hitting 80-90%, our optimisation campaigns can help to deliver significant increases in conversion rates, average order values and customer retention.
Our clients
An approach that works
Our campaigns focus on your customers checkout experience, to reduce abandonment rates and improve revenue. Our approach to this remains the same, no matter your products.
1. Audit
We audit every stage of your customers booking/shopping cart experience, utilising a wealth of data to create an accurate picture of what is working and what isn’t
2. Recommend
We provide a series of recommendations and insights to help reduce cart / booking abandonment as well as looking at average order values and customer retention.
3. Fix
Working with your colleagues and agency partners we support the implementation of our recommendations, working with you to deliver a solid foundation for growth.
Our technology suite
At the core of all of our campaigns is our in-house technology platform which pulls in real-time (un-sampled) data direct from your website checkout process.
Integrating this data, with our 20+ years experience and third-party solutions to include heat maps, visitor recordings and customer feedback surveys. We deliver a complete analysis of your customers purchase journey.
Technology features include:
- Fully GDPR compliant – we anonymise all data and any tracking information is stored within EU data centres.
- Un-sampled – unlike GA4, we use your actual customer data and not a sampled data set, allowing us to build clearer, more accurate insights
- Seamless integration – designed specifically in house, we can tailor the integration process to ensure minimal developer resources are required
About
It Works Media was created by Steve Pritchard in 2012, to provide a more transparent SEO consultancy solution. Since then the agency has delivered a wide variety of services for some of the UK’s most well-known brands.
In recent years, the offering has evolved to purely focus on shopping cart abandonment, utilising Steve’s skills in tracking technology, analytics and conversion rate optimisation. Steve works on every campaign and is the main point of contact from initial integration to project managing improvements.
I’m a tech geek who loves efficiency but even the best digital marketing campaigns have single figure conversion rates. Cart abandonment impacts every brand, no matter the vertical, our approach, technology and experience allows us to improve efficiency for maximum growth.
We’d love to hear from you
Fed up of cart abandonment rates above 90%, need to figure out what the problem is? Then get in touch for a friendly chat so we can see how we can help.