Content Marketing That Tells a Story

Why hire a content marketing agency?

Who wants to be just another face in the crowd? At It Works, our mission is to make you stand out and shine. 

Our team uses an audience-first approach to create engaging and enticing content that kicks conversations into action, developing lasting audience connections.

We listen to you and research your customers, in order to write informative, influential and entertaining copy that gets in front of the right people. The correct content can build social interactions, customer satisfaction, online visibility, brand reputation, and public awareness. Increased organic website traffic and conversion rates will follow naturally, thanks to our deep knowledge of SEO that underpins everything we do. 

Our incredible results are what make our content agency stand out.

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“They are able to quickly identify ways to bolster the business with the latest SEO strategies. The team’s capabilities are second to none, and we’ve been really impressed with the results they have produced for us, so far.”

Kim Faura – giffgaff

Content agency services

Tailored copy

Effective copywriting requires expertise and finesse. We kick off by delving into what has worked previously and what needs improvement, forming the foundation of our tailored approach. By working closely with our clients, we devise a strategy for creating copy that works. 

In our pursuit to get your brand in front of the right people, we maintain a collaborative partnership with our clients, ensuring we consistently hit the mark when it comes to reaching your customer base.

Recognising that there’s no “one size fits all” solution in copywriting, we constantly strive to review and update our strategies based on an ongoing analysis of content performance. Employing a flexible approach means we create copy that’s not just informative, entertaining and influential but also guaranteed that you get noticed by all the right people.


Blogging is a dynamic tool for engaging your audience and driving web traffic, but it’s far from a one-and-done solution. It demands ongoing consistency and an ear to the ground for trending topics and industry updates.

At It Works, we specialise in crafting consistent, engaging blog posts that cater to your readers’ interests. When you entrust us with your blogging needs, you can rest assured that we’re always on the lookout for the latest news and updates. 

We understand the importance of maintaining a fresh stream of compelling ideas week after week to drive your content marketing strategy forward. When you choose to outsource to us, you gain the advantage of our commitment to staying at the forefront of industry trends to keep your readers engaged.

Web content

Your website isn’t just a page; it’s the digital face of your brand. The language used should do more than inform, it should engage, entertain and persuade. That’s where we come in.

It Works offers a diverse range of content styles, each designed to fit your brand like a glove, no matter your business. Your web content will not only engage your readers but also convince them to take action.

Through client collaboration, we delve deep into your industry, understanding its nuances and trends, to ensure that our content speaks directly to your audience. What’s more, our mastery of SEO means that your web content isn’t lost in the digital noise. 

Our innovative and data-driven approach means that you don’t just receive content – you receive content that works

Boosting SEO

Our approach to SEO content aims to supercharge your online presence. We’re the team that digs deep, doing the research heavy lifting to keep you soaring at the top of the search engine results. We don’t just stop at keywords; we create informative, credible content that builds trust and authority for your brand. 

Our services are designed to be as adaptable as they are effective. Scalability and flexibility allow us to customise our approach to fit your specific business needs. Your success is our mission, and we’re here to make sure you get the personalised attention and results you deserve.

Our content case studies

Let’s have a chat about your content needs – fill out your details below and one of our experts will be in touch shortly!






    Frequently Asked Questions

    Why is onsite content important?

    We discovered that a staggering 92.4% of Brits place value on website content when using a website to purchase a product or service. Whether you need persuasive engaging product descriptions or helpful blogs that will stay with the reader, there’s no doubt that onsite content is vital to helping finalise that sale.

    Additionally, high quality content with the right keywords are essential for outranking your competitors and smashing your organic SEO targets. The benefits to good content are endless, and can be the difference between a customer choosing a competitor over your brand.

    What other digital marketing services do you offer?

    As well as our content services, we have a team of experienced Digital PRs who have created hundreds of engaging campaigns that have seen fantastic results. High quality, engaging content is at the heart of everything we do, and we are passionate about generating results that match the clients’ needs. Our team have a wide breadth of experience, from optimising onsite content to broadcasting incredible campaigns to our large list of journalists.

    Which industries do you have experience in marketing?

    Our clients primarily sit within travel, retail, and automotive industries. We love working with a diverse client portfolio, and keeping up to date with recent industry trends in order to produce the most relevant and engaging content. 

    Check out examples of our work here.

    How do you tailor your content strategies to each brand?

    Every brand is different, so our strategies must be tailored to every one of our clients. We closely follow brand guidelines, and have mastered the art of matching a brief. Our strapline – “Your customers at the core of our campaigns” – rings true, as we take into account exactly who your target audience are, and how the right content can connect with them.

    What's your strategy for content marketing?

    The foundation of our strategy is based on your primary concerns, whether you need to outrank your competitors or boost your outreach. We research your customers and your brand, which helps us to create influential and entertaining campaigns.

    We ensure any technical errors that are limiting your brand’s reach are solved, and address the key ways you can improve your website experience. We create a strategy based on how any further issues can be addressed, whether this involves creating new content pages or optimising the current pages to climb up the search rankings. Click here to learn more about us and our strategy.