Go.Compare is one of the UK’s leading insurance comparison websites, providing a range of fantastic deals on a wide range of finance products from car insurance to broadband.
The brief
In 2021 …Read More
Content Marketing that tells a story
Why hire a content marketing agency?
Every brand needs a powerful online presence. What you say and the way you say it is how you’re going to win customers and create a loyal following. There’s a lot of content out there, so let’s stand out from the crowd! Our approach puts the audience first, writing engaging, persuasive and exciting content that sparks connections and conversations.
We listen to you and research your customers, in order to write informative, influential and entertaining copy that gets in front of the right people. The correct content can build social interactions, customer satisfaction, online visibility, brand reputation, and public awareness. Increased organic website traffic and conversion rates will follow naturally, thanks to our deep knowledge of SEO that underpins everything we do. Our incredible results are what make our content agency stand out.
Want to know more? Email hello@itworksagency.com.






Content agency services
Personalised copy
Each brand needs a recognisable tone of voice and a clear message they want to convey. We’ll work together to understand your core values and unique selling points (USPs) to write emotive, persuasive, and personalised content that your customers won’t be able to resist. We don’t just make your words sing, we’ll compose a copywriting symphony of sweet, glossy, seductive words that gets your audience buzzing and blasts those sales out of the park!
Blog
We’ll help you to develop a strategic approach to your online posts by creating scheduled blog content that gets noticed. We write consistent, engaging blog posts on topics that your readers actually want to see! Keeping our eye on trending topics, headline grabbers, and relevant industry news, we’ll come up with fresh ideas week after week to keep those web traffic numbers flowing fast.
Let our content agency take your brand straight to the top; maximise your online potential with our proven strategy.
Website content
Your website is what sells. The language you use needs to engage, entertain, and most importantly persuade your readers. We’ve got you covered with a huge range of content styles in every look, shade, size and shape; no matter your business type, we write copy that hits all the right buttons with your audience. For our e-commerce clients, we focus on informative, punchy and persuasive language that makes your product a must-have. Meanwhile, our travel clients love a flirtier, aspirational tone, written as if we’ve just towel-dried the sand off our feet.
All the spectacular, eloquent, intelligent copy we create is also SEO dynamite! Utilising powerful research methods, we’ll continue to optimise your website for those elusive keywords, keeping you ahead of the competition. Our informative, credible content also builds expertise, authority, and trust in your brand, another key ranking factor that helps get you to the very top.
Our content case studies
giffgaff: Outreach case study
giffgaff is one of the UK’s leading mobile networks, with a truly unique offering that empowers its members more than any other. Working with them for over three years, starting …Read More
Beerhunter: Outreach case study
Beerhunter is an online beer delivery service which was founded in 2015. The company focuses on providing a wide range of alcoholic and non-alcoholic beverages to UK consumers.
The brief
Beerhunter’s website …Read More
Ramblers Walking Holidays: CRO Case Study
Ramblers Walking Holidays tracked a continual decline in average conversion rates across all primary media channels. This continued decline required us to perform a complete review of the website, customer …Read More