As one of the UK’s most well-known male designer brands, Ben Sherman required us to help develop and manage its SEO and CRO campaign after a move to a new e-commerce platform.

The approach

As with any SEO and CRO campaign we had to break down the strategy into three distinct stages:

  • Audit the current site performance, highlighting issues which needed to be fixed, reviewing the website analytics to highlight any bottlenecks and develop a list of recommendations for the development team
  • Whilst the onsite updates were being made we began optimising the customer purchase experience, resolving a number of issues which were impeding the purchase
  • Continually refine and optimise the site’s content and expand upon A/B testing with a multivariate strategy to help further optimise the customer experience

Ongoing optimisation focuses on continually refining the content and user experience whilst expanding the site’s link profile with engaging outreach campaigns.

The results

We achieved a 94% increase in organic traffic within three months of working on the campaign and increased conversion rates by 46% within two months.

Further work on both SEO and CRO will help us to deliver further improvements as we continually optimise and refine the website.