The Travel SEO Experts

Is your SEO campaign failing to take off?

Travel is the most exciting sector to work in, as we just love to write about far flung tropics, amazing adventures and experiencing life changing moments.

But as demand has increased for luxury travel and staycations, so has the competition and SEO strategies that worked a few years back, are no longer getting the traction they once did. Our approach to SEO within travel, is to deliver an aspirational story, allowing the content to not only increase authority, but sell the dream holiday.

We have worked with some of the most notable travel brands out there over the last 12 years, garnering genuine results. There’s no doubt that It Works.

Our travel clients

Let’s have a chat about your needs

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“It Works have proven that not only do they deliver exactly what they said at the start, but become an integral-part of our marketing department, providing a considerable amount of value to our team, beyond the increased organic traffic.”

Gemma Chase, Marketing Director at Rambler’s Walking Holidays

Our approach to a successful SEO campaign

It goes beyond destination guides

SEO is not just about page speed and keywords. A successful strategy needs to focus on educating and inspiring a customer to book their holiday, by performing in-depth customer profiling to deliver the right content, depending upon where they are in the purchase decision process.

Today’s traveller is more informed and technically savvy then ever, this means that we not only need to emphasise why the service is better, but ensure it can be efficiently delivered across a variety of devices and channels.


Outreach that increases brand awareness

External optimisation (digital PR or link building) is a fundamental element of all of our SEO campaigns, however within the travel sector we have even more fun with engaging approaches to increase authority and brand awareness.

With over 12 years experience, we have developed strong relationships the UK’s most trusted journalists, helping us to curate the stories we know they are looking for.

Many stories include tips, destination advice and breaking news insights that help to define our clients as authorities on all things travel.


This involves reviewing all past activity and building a clear understanding of what has worked in the past and what hasn’t. Helping us to develop a strategy on what needs to be delivered.


We work with all product owners on implementing the fixes needed, whether this is a technical update, optimised or new content, working with your internal teams, or utilising our skills and experience to deliver the solutions needed.


Once there is a solid foundation to build on, we then look to expand this campaign’s reach through a proactive content marketing campaign, including new content pages and digital PR.

Speak to one of the team today!

Our past travel SEO campaigns