Marketing is all about getting a target audience interested in a business, brand, product or service. It’s fair to say, …Read More
Insights, News, and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
The ABCs of A/B Testing
Digital marketing involves trial and error to find the right fit. This trial and error is known in the business …Read More
Website Audits: A Basic Guide
Websites are complex, there’s a lot that goes into them and numerous factors which contribute to their success. Making sure …Read More
Content Essentials: How Often Should You Update Your On-Site Content?
As a business grows or times change, the content on your website will need to be revisited and updated in …Read More
SEO Banana Skins: Simple Mistakes That Can Seriously Harm Your Rankings
Having a strong online presence is an absolute must for businesses, no matter their size. The key to succeeding online …Read More
Proofing Perfection: Top Tips To Improve Your Proofreading Skills
Proofreading is an essential part of the content creation process. Without it, you risk publishing unpolished copy riddled with errors, …Read More
Content Quiz: Put Your Copywriting Expertise to the Test
Strong content matters
Copywriting can be a strange beast. Pretty much anyone can write, which can lead many to believe that …Read More
What is Seasonal SEO and How Do You Implement It?
Search engine optimisation is constantly evolving, but some changes that you can account for in your marketing strategies are those …Read More
Sub-editing v Proofreading: What’s The Difference And Why Are Both Important?
It goes without saying that you should check every single piece of content created for your brand before it gets …Read More
Terminology Breakdown: What Is A Press Release?
Online, where information is plentiful and attention spans are short, capturing the interest of potential customers can feel like a …Read More
Top Brainstorming Tips For Content and PR Ideation
Coming up with ideas can be hard, especially when you’ve been in the industry for a while. How do you …Read More
Digital PR: Tools To Help You Monitor Mentions
A crucial step when it comes to digital outreach is tracking coverage and mentions. This can be quite the feat …Read More
SEO Quiz: Is Your Knowledge Up To Standard?
How well do you know your SEO?
On the surface, SEO can appear to be a relatively simple practice, which can …Read More
The Role of Blogs in SEO
Blogs have been a thing since before the rise of SEO’s vital role in digital marketing, but do they still …Read More
Making The Best of a Bad Situation: Our Favourite 404 Pages
It’s never ideal when a user receives a 404 error. This informs visitors that the page they’re looking for is …Read More
Visual SEO: The Role of Graphics, Images and Videos In Content
In the digital marketing world, SEO is utilised to optimise and grow your site’s performance. But while it mostly focuses …Read More
Knowing Your Audience: How To Do Customer Research for Digital Marketing
Customer research isn’t a one-and-done approach, it’s an ongoing process to figure out who is interacting with your content and …Read More
Content Design: What’s The Best Way to Present Your Content?
You might know what you want to say and how to say it, but what’s the next step? How do …Read More
Top Tools to Make SEO Easier
Search Engine Optimisation is invaluable to successful digital marketing, and it’s a whole world of strategies and techniques in and …Read More
The Dangers of Duplicate Content in SEO and How To Deal With It
In the world of digital marketing, where content is king, maintaining a strong online presence is crucial for businesses. Search …Read More
How to Use Digital Marketing For Customer Retention
How likely are customers to return to a brand after buying their product or service once? More likely than you …Read More