Your customers at the core of our campaigns

Who are It Works Media?

Small but mighty, we are a content agency with that pizzazz that can get you to the top of the search engine results page.

Launched in 2012, Director Steve Pritchard began as a freelancer and immediately developed relationships with some of the biggest brands. The team grew in numbers, and in 2016 the name ‘It Works Media Ltd’ was born, as we now had proof that ‘it works’.

The agency has expanded over the last 4 years and we are proud of some of the amazing clients we currently work within finance, travel and automotive sectors. We aren’t looking to be the next big agency, all mouth and no trousers. But provide a valuable service, where we enjoy working with our clients to develop, refine and celebrate our successes.

Based in Leeds, we are a growing team that are passionate about real performance. Let us work our magic on your website’s structure and technical footprint, online content and digital PR – hire us now and thank us later!

Our Strategy

The foundation of our strategy is based on listening to you and researching your customers, in order to create informative, influential and entertaining campaigns.

By creating content and digital PR that best suits your business, we can build up those social interactions, customer satisfaction, online visibility, brand reputation, and public awareness.

Those sought after ROI targets, increased conversion rates, and buzzing web traffic numbers will flow naturally as part of the flourishing, organic, digital eco-system. 

How do we do this? We have a three step approach: Find, Fix, Expand. 


This involves reviewing all past activity and building a clear understanding of what has worked in the past and what hasn’t. Helping us to develop a strategy on what needs to be delivered.


We work with all product owners on implementing the fixes needed, whether this is a technical update, optimised or new content, working with your internal teams, or utilising our skills and experience to deliver the solutions needed.


Once there is a solid foundation to build on, we then look to expand this campaign’s reach through a proactive content marketing campaign, including new content pages and digital PR.

Meet The Team

Rebecca – Operations Manager

A dedicated Operations Manager, supporting the company to promote high morale, foreseeing potential problems and finding innovative solutions to assist employees in achieving their goals.

Rebecca has been passionate about business from a young age (following her dad to work at every opportunity she got), gaining a deep rooted understanding of how to optimise operational processes, without sacrificing personal connections with team members.

Outside of work, Rebecca can often be found in a pair of wellies walking her Beagle Betsie in the Yorkshire Dales.

Francesca – Senior Content and Outreach Executive

Since joining the team in 2019, Francesca has brought her knowledge of PR and communication to the world of SEO. Day-to-day she’s busy creating engaging content and gaining great brand exposure for our clients.

She’s also It Works’ project planner, liaising with our fantastic clients keeping them up to date on our work and ensuring all campaigns are delivered on time.

Outside of work, you can find her sampling coffee at local independent cafes, enjoying a good book, watching live music, or getting out into nature.

Alex – Content and Outreach Manager

Alex is the content and outreach manager at It Works. He graduated from Leeds Beckett University with a degree in marketing and advertising management in 2017, and then joined It Works in December of the same year. Today, he oversees the agency’s talented team of writers and PR specialists while also working on various campaigns and content projects.

Outside the office, he can usually be found with an unfathomable amount of junk food and a couple of video games. If not, he’s probably catching up on the local football scores.

Sara – Content & Outreach Executive

Part of the content team, Sara writes persuasive copy for our clients and helps brands gain the right exposure.

She’s passionate about the power words wield and believes that the right content can call people to action, the key to good branding being an understanding of its purpose, and the people it is reaching out to.

Outside of work, Sara can usually be found reading a book, struggling with a boss fight while video gaming, or running around the forest dressed as a fairy (literally).

Hannah – Content & Outreach Executive

Hannah recently joined the team here at It Works.

By day, she crafts engaging and compelling copy, but when the workday ends, you’ll find her immersed in a world of books, belting out tunes on stage, working on her digital artistry, or battling untold evils in video games.

Her passion for creativity shines through in her work. So, whether it’s a captivating piece of content or a captivating performance, you can trust that she brings both skill and a touch of whimsy to the table.

Steve – Director

Steve has spent over 20 years developing SEO campaigns for a wide variety of UK brands, covering retail, travel and finance. Primarily focusing on developing the overall campaign strategy he works closely with client product owners and our project management team.

As a tech geek, Steve also works closely on any technical challenges that currently impact client performance, working with the development team to project manage website releases to help resolve any technical SEO barriers.

A father of two girls and a classic car nut, when not taxiing teenagers to various after-school clubs, he is in the garage restoring a classic mini, a sometimes fruitless task, but something that keeps him distracted, so his ever-suffering wife doesn’t file for a divorce.

Our Work