Dynamic Digital PR

A transparent approach

At It Works, we understand the importance of transparency in building and maintaining relationships with both our clients and the media. We believe in sharing the whole story, having open discussions about our strategies, goals, and obstacles along the way.

This dedication to openness means you’re right there with us, actively involved in every part of the process. You can make well-informed decisions, and working together, we craft your brand’s story in the digital sphere. 

It’s all about fostering a relationship built on trust and ensuring that your brand’s integrity shines through in every campaign.

Ready to explore our Digital PR services? Get in touch.

Want to know more? Email hello@itworksagency.com

“The team at It Works developed a fantastic outreach strategy and clearly understood our current needs and challenges. 

They have already delivered a number of outreach campaigns which have not only increased brand awareness but have helped us to educate and engage with our target audience.”

Zoey Chant – Go.Compare

Digital PR agency services

Press releases

We’re all about crafting stories that really connect with a wide audience. That means we put in the effort to tailor a narrative that grabs the attention of those you’re trying to reach. In doing that, we’re not just helping your brand get noticed, we’re establishing your authority in the industry.

Our press releases serve a dual purpose. They get word out about your latest news as well as giving your SEO a boost. We strategically secure valuable backlinks, enhancing your online visibility and helping you rank higher in the search engine results.

What this means for you is that, with our press releases, you’re not only making announcements; you’re driving your brand forward in a way that actively contributes to your success online.

Targeted PR for success

Reaching the right audience is key, and our PR approach makes sure that your campaigns land in the best spots for maximum exposure. This process is highly collaborative. We work closely with you to create content that’s not just engaging but perfectly tailored to captivate your target audience. 

Our reach extends across a wide range of media outlets, spanning B2B and B2C platforms, trade-specific publications, newspapers, websites, and blogs. The result is that you get the assurance that your brand’s story is being placed in front of the right eyes. 

We don’t just generate media coverage; we create a targeted PR strategy that ensures your message resonates with the right people, leading to tangible results.

Journalist relationships

When it comes to media placements, relationships matter, and we take pride in our extensive network of contacts. Over the years, we’ve fostered strong relationships with countless journalists, including high profile contacts in leading UK publications. These connections open doors to valuable media opportunities that can have a major impact on your brand’s visibility and reputation.

But it’s not just about the relationships; it’s about staying current. We keep a close eye on daily journalist requests, paying attention to the latest trends, and seeking opportunities to create reactive content. By doing all this, we’re securing placements as well as actively keeping your brand at the forefront of ongoing conversations. This helps to keep your brand relevant and prominent online, where it matters.

PR with SEO

Our digital PR efforts offer more than just media placements. They’re a strategic part of boosting your online presence. Beyond snagging those coveted backlinks, our goal is to make your brand a trusted authority in every service we provide.

What this means for our clients is that with our PR services, you get noticed as well as strengthening your online credibility. This boost ultimately has a direct impact on your search engine rankings and overall digital success. 

Need some encouragement? Check out some of our previous work.

Our Digital PR case studies






    Why is Digital PR important?

    There are so many benefits of implementing an effective Digital PR strategy. A solid outreach campaign can boost your authority and brand awareness. Not only does it help get your brand name and offerings noticed, it emphasises your voice as an expert in your industry. Strengthening your online presence is also a vital component of SEO; building up a wealth of backlinks is a fundamental part of climbing the search results. Check out how we did this for Go.Compare.

    What other digital marketing services do you offer?

    In addition to offering dynamite Digital PR, we pride ourselves on our content marketing. Our team are experts at crafting copy tailored to your brand, sprinkled with the right keywords to help Google know your brand should be at the top of the search results. We offer a variety of SEO services, and we are more than happy to discuss how our team can help your brand to succeed.

    Which industries do you have experience in marketing?

    Our clients primarily sit within travel, retail, and automotive industries. We love working with a diverse client portfolio, and keeping up to date with recent industry trends in order to produce the most relevant and engaging content. 

    Check out examples of our work here.

    What's your strategy for Digital PR?

    Every brand is different, and we adapt our strategies for each client and their needs. One element pivotal for all brands is listening carefully to what you need as a brand to succeed, and understanding what makes your customers tick. Once we have researched your audience and know what has worked (and not worked) for you in the past, we begin working on the content. We hold regular ideation sessions in order to create entertaining, informative, and attention-grabbing campaigns that generate results.