Dynamite Digital PR


A transparent approach

How would you like your brand to reach new audiences, with your message being shared across both niche and national publications? Our clients trust us to deliver high coverage campaigns that spark conversations and connections.

We’re a creative bunch here at It Works – as a digital PR agency we’ve got our finger on the pulse of trending topics and stories that buzz. We live and breathe outside the box, always searching for new insights and surprising angles, guided by your industry expertise.

We use trusted data sources and conduct our own research to keep stories unique and newsworthy. Working together with full transparency, we’ll launch campaigns that cement your brand as one that people trust and turn to for fresh, current, and reliable information.

Want to know more? Email hello@itworksagency.com.




Digital PR agency services


Press releases that do the job

Working with your expert guidance, we’ll create stories that reach a wide audience and position your business as a trustworthy voice in the industry. We’ll craft compelling, newsworthy articles that receive coverage across a variety of leading national, regional and industry-specific publications. All the while gaining those important backlinks for SEO while nourishing a positive reputation for your brand.


Aim, shoot, SCORE with our targeted PR

We strive to get your campaign covered in the right places, and seen by the right people. Working with B2B and B2C media platforms, we aim to target your ideal audience through trade-specific publications, newspapers, websites, and blogs. As the experts in your field, we want to collaborate with you throughout the whole process, using your invaluable insight and authoritative commentary to write content that kills it!

Key journalist relationships

Over the years we have worked with hundreds of journalists, fostering good relationships as we go. We’ve got great connections with high profile contacts across leading UK publications. Keeping an eye out for trending topics, we monitor journalist requests daily to spot opportunities for reactive content to get you involved in happening conversations.


We’re sooo SEO

Did we mention that all of our digital PR efforts are SEO gold dust? You can thank us later! Our PRs generate those all-important, elusive backlinks that search engines crave, ensuring your site rises up those results pages. Our outreach campaigns will also build expertise, authority, and trust in your brand, another key ranking factor to get you to the very top.

Our digital PR case studies