Creating briefs for digital PR campaigns
Here at It Works, we believe that any project worth its salt needs a brief in order to work efficiently. …Read More
PR Piggyback: Why newsjacking works for brands
More than anything, brands want to make sure they stay relevant and newsjacking is an excellent way of doing that. …Read More
Digital PR Quiz: How Extensive Is Your Outreach Expertise?
Long-term link building requires digital PR
Digital PR is an essential part of contemporary marketing due to the role it plays …Read More
News vs. Advertorials: Why Your PR Campaigns Shouldn’t Be Too Self-Promotional
Are your PR campaigns striking the right balance between being informative and promotional? When it comes to PR, the tug-of-war …Read More
The ABCs of A/B Testing
Digital marketing involves trial and error to find the right fit. This trial and error is known in the business …Read More
Terminology Breakdown: What Is A Press Release?
Online, where information is plentiful and attention spans are short, capturing the interest of potential customers can feel like a …Read More
Top Brainstorming Tips For Content and PR Ideation
Coming up with ideas can be hard, especially when you’ve been in the industry for a while. How do you …Read More
Digital PR: Tools To Help You Monitor Mentions
A crucial step when it comes to digital outreach is tracking coverage and mentions. This can be quite the feat …Read More
5 Common Digital PR Myths Debunked
When someone is unfamiliar with a concept, it’s easy to get drawn in by assumptions and misconceptions about how it …Read More
Digital PR: A Guide to Creating Data-Led Campaigns
Using data to inform your digital PR campaigns is an excellent way to establish credibility and trust with your readers …Read More
