Long-term link building requires digital PR
Digital PR is an essential part of contemporary marketing due to the role it plays in link building. For sites that are technically polished and have mastered their content, pushing their performance ahead of the competition can come down to acquiring a greater volume of relevant, high-quality links. Digital PR is integral to achieving this.
However, high-quality, data-driven digital PR is challenging and time consuming. It requires a lot of strategic planning, razor sharp timing and continuous attention over the long term. Tackling it yourself is a substantial workload to take on board, so it will be a large commitment if you’re to do this successfully.
Of course, you’ll also need to possess the right level of knowledge about this to ensure your strategy is planned and implemented effectively. To help you identify whether you have this expertise, we’ve produced our very own digital PR quiz for link builders. Do you have the know-how to get the coverage you need, or are there gaps in your knowledge that you’ll need to fill first?
Think you’ve got digital PR covered? Take our quiz!
Our digital PR quiz can be found below. Expect to be tested on the fundamentals of how digital PR contributes to overall digital marketing performance, the various factors that can influence the success of your campaigns and the elements that contribute towards effective coverage.
So, if you consider yourself a dab hand at digital PR, scroll down to see whether it really is your specialist subject. Don’t worry too much though, we’re not quite as cutting as the likes of Jeremy Paxman and Anne Robinson. We’ve decided to be generous and have made our questions multiple choice, so you’ll at least always have an option to go with if you’re struggling.
Take on our quiz here:
Is link building your weakest link?
Did you manage to glide through our quiz like a breeze or were you reaching for a lifeline? If you struggled to get through these questions, then this could be a sign that you shouldn’t be taking on your own digital PR project. There’s no need to panic though, as help is at hand.
Our team possesses the skills and experience needed to get your brand covered in top publications. We specialise in creating data-driven campaigns that are meaningful to the brand’s core offering, showcasing its expertise to journalists and readers alike. This helps to drive coverage, improving brand awareness and growing the site’s link profile, which ultimately nudges the site up those all important Google rankings.
Perhaps your knowledge is as slick as it gets, but you simply need a hand keeping on top of the many time-consuming tasks currently sitting on your desk. We’re here to help with that, too. We’ve got plenty of experience working with big brands and are able to fully project manage the process – from planning to delivery. We may be a small team, but our expertise means that we’re more than able to take the strain of the big campaigns.
If your priority is sharpening your own skills then don’t fret, we’ve got you covered for that, too. There’s a shedload of digital PR insights over on the It Works blog, so be sure to take a look if you need a helping hand.