10 things to know about…Steve
Where are you from?
Born in Shrewsbury but lived in Telford until I was eight years old, Telford is in Shropshire which is between Birmingham and Wales. When I was eight …Read More
New Business Specialist – Vacancy
We have a fantastic opportunity for an experienced New Business Specialist to help us develop and expand our small but highly successful digital media agency.
It Works Media Ltd has a …Read More
Personal Assistant Search Optimisation (PASO)
Another year, another acronym. For digital marketing, the latest acronym comes in the form of Personal Assistant Search Optimisation (PASO). This new channel is for us to help our clients …Read More
The evolution of SEO: using AI to improve our trade
It really annoys us when people say SEO is dead. Sure, the game has changed. Google’s ads now take up more space than ever (especially on mobile) and of course, …Read More
SEO meets Artificial Intelligence with InsightsAI
I am very proud to announce the launch of our new site analysis tool – InsightsAI. After so many months it is truly amazing to see an idea we had …Read More
AI and the Customer Journey
AI is becoming entrenched in every single aspect of the retail user experience, from online shopping to customer services and now even bricks-and-mortar stores (as was shockingly revealed by Amazon …Read More
The AI Glossary for Digital Marketers
AI is everywhere. It’s in our homes, our mobile phones and of course, our search engines.
With Google confirming the rollout of its AI system RankBrain in 2016, the time has …Read More
Last Minute Black Friday Marketing Tips
Black Friday and Cyber Monday are just around the corner, and while your holiday campaign should have been finalised months ago (all great strategies require planning, right?), there’s still time …Read More
Key features of Conversion Rate Optimisation: Part 2
A couple of months ago we discussed some key points about conversion rate optimisation in part one of our series. We explained about the importance of CR as a metric …Read More
The most effective way to conduct keyword research
Keyword research is a seriously important skill that all digital marketers should master. Whether you’re a search specialist, a PPC pundit, a content connoisseur or a social media scholar, keyword …Read More