Alex McCormick, Author at It Works Media Ltd

The UK’s top SEO events in 2025

If you work in SEO and really want to stay on top of your game, going to one of the …Read More

Here at It Works, we believe that any project worth its salt needs a brief in order to work efficiently. …Read More

As we enter the winter months and begin the build-up to Christmas, many digital marketers will be shifting their focus …Read More

Keeping on top of everything can be challenging in digital marketing. There are lots of numbers to consider, metrics to …Read More

Last month, we looked at some of our favourite Google Doodles of all time, but those novelty logos aren’t the …Read More

Whether it’s through Siri, Alexa, Cortana or Google, voice searches are now a commonly used method to make a quick …Read More

Google is always looking for ways to help make our searches quicker or easier. For example, autocomplete helps us to …Read More

Google isn’t just about algorithms and metadata, it’s also a playground for the world’s digital artists to do their thing. …Read More

Earlier this year, Google launched its AI Overviews feature: a new way of presenting information from search results to its …Read More

As SEO specialists, we understand that taking your first steps into this challenging channel of digital marketing can be daunting. …Read More