The Role Emotions Play in Marketing
Marketing is all about getting a target audience interested in a business, brand, product or service. It’s fair to say, …Read More
The ABCs of A/B Testing
Digital marketing involves trial and error to find the right fit. This trial and error is known in the business …Read More
Website Audits: A Basic Guide
Websites are complex, there’s a lot that goes into them and numerous factors which contribute to their success. Making sure …Read More
Content Essentials: How Often Should You Update Your On-Site Content?
As a business grows or times change, the content on your website will need to be revisited and updated in …Read More
SEO Banana Skins: Simple Mistakes That Can Seriously Harm Your Rankings
Having a strong online presence is an absolute must for businesses, no matter their size. The key to succeeding online …Read More
Proofing Perfection: Top Tips To Improve Your Proofreading Skills
Proofreading is an essential part of the content creation process. Without it, you risk publishing unpolished copy riddled with errors, …Read More
Content Quiz: Put Your Copywriting Expertise to the Test
Strong content matters
Copywriting can be a strange beast. Pretty much anyone can write, which can lead many to believe that …Read More
What is Seasonal SEO and How Do You Implement It?
Search engine optimisation is constantly evolving, but some changes that you can account for in your marketing strategies are those …Read More
Sub-editing v Proofreading: What’s The Difference And Why Are Both Important?
It goes without saying that you should check every single piece of content created for your brand before it gets …Read More
Terminology Breakdown: What Is A Press Release?
Online, where information is plentiful and attention spans are short, capturing the interest of potential customers can feel like a …Read More