Content marketing in 2023: Four key trends for the year ahead
Content marketing strategies should constantly evolve with the times; marketers must adapt to trends, algorithm updates, new platforms and styles that crop up in the industry. While certain fundamentals will …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s still sure to shake up the SERPs (as its updates …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors to your website receive high-quality information on exactly what they …Read More
How to include video SEO in your strategy
Basic guide to video marketing
There are benefits to taking advantage of a multimedia approach to digital marketing by effectively incorporating useful videos within your content.
Videos are a great alternative for …Read More
How to tell if your SEO campaign is working? Top 5 questions to ask yourself
An effective SEO campaign is the most successful way to ensure your website ranks highly on search engine results pages (SERPS).
Ranking is crucial to your organic traffic, as 90% of …Read More
Best site structure for SEO
Rearranging the structure of your website can be a simple way to improve your SEO. If your website and blog posts are engaging and well-structured, it creates a more enjoyable …Read More
Search Engine Myth-Busting: The Biggest Misconceptions About SEO
Looking to start search engine optimisation (SEO) to give your business a boost? Before you do, be sure to read this post and uncover some of the most common misconceptions …Read More
An Introduction to CRO
As both business owners and marketers, we want to use all of the methods that we have at our disposal to create an efficient website for our company or our …Read More
User Experience and SEO
If you’ve been wondering “what is user experience and how can it impact my SEO efforts?”, then you’re in the right place. In the following post, we’ll discuss how you …Read More
A Career in SEO: Should I Pursue It?
If you’re interested in learning about SEO, you may be wondering what paths are available to take within the industry. We’ve put this quick blog together as a simple guide …Read More