Content marketing strategies should constantly evolve with the times; marketers must adapt to trends, algorithm updates, new platforms and styles that crop up in the industry. While certain fundamentals will …Read More
Insights, News and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
Nostalgia Culture: How to Capitalise on the Past
Times are tough; inflation is rife, the winter is cold, and a cruel pandemic has taken away our socialisation, our loved ones and years of our lives. Is there any …Read More
Money Content Matters: How To Get Finance Content Right
Finance isn’t always fun, but it is nonetheless an important topic for us to discuss. This article teaches you how to speak simply and help economics make sense for your …Read More
Posting For Pets: How Pet Brands Can Encourage Ethical Ownership
Content marketing is about more than just selling. For the pet industry, it can encourage ethical ownership, promoting good practices, healthy habits and happy animals.
In the latest It Works Media …Read More
Buying Backlinks: Why You Should Avoid Paid Links in 2023
Still paying for links in 2023? We reveal the truth about paid links and google rankings to save your SEO strategy.
Paying for backlinks can shoot you up search engine rankings, …Read More
SEO Metrics: Which are Most Important to Track
How do we know if our SEO (search engine optimisation) strategy is working? There are countless ways to track, monitor, and scrutinise your website’s performance, but just which ones are …Read More
Christmas Content: Ho-Ho-How to Create Copy for the Festive Season
Spice up your site with Christmas content to spread joy (and sales) this holiday season.
Christmas; the season of goodwill, friendship, fun and of course spending! In this article, we discuss …Read More
Digital Marketing in a Recession
With 2023 predicted to be a challenging year for consumers, how can brands adapt their campaigns for successful marketing in a recession?
We’ve read the headlines, felt the sting of supermarket …Read More
When Fitness Became Fashion: Sportswear Marketing for Today’s Generation
Understanding your audience
The first step in refining your digital marketing strategy for sportswear and fitness products is to ensure you properly understand the people who buy them. Are these brands …Read More
Marketing For Women
Marketing towards women has provided the world with a duality of uses for many items. From making men’s razors a necessity for women to getting the suffragettes smoking; women are …Read More
Cake is King: How cake rules the internet and what it means for your content strategy
‘The cake is a lie’: Portal’s 2007 slogan was readily brandished throughout the game and came to exist in common lexis for many internet users and gamers worldwide. The catchphrase …Read More
Why Every Content Writer Should Keep Reading
“If you want to be a writer, you must do two things above all others: Read a lot and write a lot.”
~ Stephen King
Reading is one of the very best …Read More
Food for Thought: Why Food Writing is Everyone’s Favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
How to Use Social Media Marketing to Improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use social media metrics to directly inform their …Read More
Taking a day off work for your mental health is beneficial – here’s how to make the most of one
In honour of World Mental Health Day taking place on the 10th of October, we’d like to open the discussion about Mental Health at work. Wholeheartedly giving our appreciation, awareness …Read More
Her Majesty Queen Elizabeth II: Her memorable funny moments
Her Majesty Queen Elizabeth II
An icon that will truly be missed.
We are deeply saddened by the passing of Her Majesty the Queen. Her faithful service as our Sovereign has shaped …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s still sure to shake up the SERPs (as its updates …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it exactly, and how do we apply it sustainably?
What is ethical …Read More
10 Years of It Working
Today is the 10th birthday of It Works Media, and I wanted to take a trip down memory lane by writing about how it all started, along with some of …Read More
Why are Animals So Effective in Marketing Campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More