Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More
Insights, News and Advice
Check out the latest insights on content, CRO, SEO and much more from our team.
Up up and away: how to write amazing travel content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your language can transport a reader around the world, offering them …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back to a brand’s website. The end goal is to generate …Read More
Why every content writer needs to keep reading
“If you want to be a writer, you must do two things above all others: Read a lot and write a lot.”
~ Stephen King
Reading is one of the very best …Read More
Food for thought: why food writing is everyone’s favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated a greater distribution of power and opportunity through the influence …Read More
Bursting with Pride: our favourite pride month campaigns in 2022
It’s official – June is here and it’s time for us to celebrate Pride Month: let the fun begin!
Pride is a chance for us all to celebrate LGBTQ+ achievements while …Read More
Cult classics: What films like Top Gun can teach us about staying relevant
New Hollywood blockbuster Top Gun: Maverick has generated record success at the box office, earning £79 million on its opening weekend alone. The film sees veteran silver-screen superstar Tom Cruise …Read More
Musk Ask Questions: What Does Elon’s Twitter Algorithm Reveal Mean?
It seemed like the entirety of the globe turned their heads to look at the absurdity of Elon Musk’s recent Twitter buyout. The business magnate is purchasing the online news …Read More
How to use Social Media Marketing to improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use Social Media metrics to directly inform their …Read More