If you work in SEO and really want to stay on top of your game, going to one of the …Read More
Insights, News, and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
Creating briefs for digital PR campaigns
Here at It Works, we believe that any project worth its salt needs a brief in order to work efficiently. …Read More
Seasonal SEO: Ranking for time-based keywords
As we enter the winter months and begin the build-up to Christmas, many digital marketers will be shifting their focus …Read More
How to prove the value of SEO to your company
Search engine optimisation (SEO) is a crucial function of digital marketing. But its value can be overlooked by companies focusing …Read More
5 things you didn’t know about Google: From lunar power to grazing goats
Google is one of the world’s most influential tech companies, with worldwide users and countless services including search engines, maps, …Read More
Most essential digital marketing tools
Keeping on top of everything can be challenging in digital marketing. There are lots of numbers to consider, metrics to …Read More
Google Easter eggs: Fun tips and tricks to make you smile
Last month, we looked at some of our favourite Google Doodles of all time, but those novelty logos aren’t the …Read More
From PageRank to AI: A history of Google Search over the years
Google search has revolutionised how we access information across the internet, from a simple search engine to an advanced platform …Read More
Okay Google, how do I optimise content for voice search?
Whether it’s through Siri, Alexa, Cortana or Google, voice searches are now a commonly used method to make a quick …Read More
Silly suggestions: The funniest search suggestions produced by Google
Google is always looking for ways to help make our searches quicker or easier. For example, autocomplete helps us to …Read More
Our favourite Google doodles of all time
Google isn’t just about algorithms and metadata, it’s also a playground for the world’s digital artists to do their thing. …Read More
Back to SEO school: Why you MUST keep on top of the latest trends
Practitioners across all areas of digital marketing spend a lot of time monitoring the latest industry trends and developments, and …Read More
Some of the funniest Google AI overview results so far
If you’re anything like me, you probably Googled how the AI overview feature works and – no surprise – got …Read More
What is Google’s AI Overview feature and what does it mean for SEO?
Earlier this year, Google launched its AI Overviews feature: a new way of presenting information from search results to its …Read More
Interactive content in SEO: How to utilise interactive content for user engagement
As the digital marketing industry continues to evolve, we as search marketers must stay ahead of the curve. This means …Read More
Tech takeover: The downsides to using AI in your content
Creating copy that stands out is a must for brands these days, but sometimes it can feel like a hefty …Read More
Follow vs. Nofollow links: What’s the difference?
If you’re here, you’ve probably heard of ‘follow’ and ‘nofollow’ links but have no idea what the difference is. These …Read More
Flexi-Time: Why It’s Important to Continually Adapt Your SEO Strategy
Implementing SEO strategies within your digital marketing plans can elevate your site’s performance to achieve better results than ever. But …Read More
PR Piggyback: Why newsjacking works for brands
More than anything, brands want to make sure they stay relevant and newsjacking is an excellent way of doing that. …Read More
Content Essentials: The Importance of Establishing Brand Guidelines
Businesses today know that your digital presence is paramount. Establishing a unique and consistent identity is a key factor in …Read More
What is User Intent and Why Does It Matter?
Understanding user intent can make your brand go from chasing consumers to being sought out by them. It will also …Read More
