Her Majesty Queen Elizabeth II
An icon that will truly be missed.
We are deeply saddened by the passing of Her Majesty the Queen. Her faithful service as our Sovereign has shaped …Read More
Insights, News and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
Google’s helpful content update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s still sure to shake up the SERPs (as its updates …Read More
Ethical marketing: What is it? And how to build it
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it exactly, and how do we apply it sustainably?
What is ethical …Read More
Cake is King: How cake rules the internet and what it means for your content strategy
‘The cake is a lie’: Portal’s 2007 slogan was readily brandished throughout the game and came to exist in common lexis for many internet users and gamers worldwide. The catchphrase …Read More
10 years of it working
Today is the 10th birthday of It Works Media, and I wanted to take a trip down memory lane by writing about how it all started, along with some of …Read More
Why are animals so effective in marketing campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More
Up up and away: how to write amazing travel content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your language can transport a reader around the world, offering them …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back to a brand’s website. The end goal is to generate …Read More
Why every content writer needs to keep reading
“If you want to be a writer, you must do two things above all others: Read a lot and write a lot.”
~ Stephen King
Reading is one of the very best …Read More
Food for thought: why food writing is everyone’s favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated a greater distribution of power and opportunity through the influence …Read More
Bursting with Pride: our favourite pride month campaigns in 2022
It’s official – June is here and it’s time for us to celebrate Pride Month: let the fun begin!
Pride is a chance for us all to celebrate LGBTQ+ achievements while …Read More
Cult classics: What films like Top Gun can teach us about staying relevant
New Hollywood blockbuster Top Gun: Maverick has generated record success at the box office, earning £79 million on its opening weekend alone. The film sees veteran silver-screen superstar Tom Cruise …Read More
Musk Ask Questions: What Does Elon’s Twitter Algorithm Reveal Mean?
It seemed like the entirety of the globe turned their heads to look at the absurdity of Elon Musk’s recent Twitter buyout. The business magnate is purchasing the online news …Read More
How to use Social Media Marketing to improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use Social Media metrics to directly inform their …Read More
A Guide To Keywords
If you’re new to search engine optimisation (SEO), then you might be unfamiliar with the term “keywords” and their importance when it comes to digital marketing. So, we’re here to …Read More
Search Engine Myth-Busting: The Biggest Misconceptions About SEO
Looking to start search engine optimisation (SEO) to give your business a boost? Before you do, be sure to read this post and uncover some of the most common misconceptions …Read More
How to Create an SEO Content Strategy
Since 1996, those in the search engine optimisation (SEO) industry have agreed with Bill Gates that “content is king”. Yet, to create good content, you first need to plan. Whether …Read More
10 Benefits of Hiring an SEO Agency
By now, we all know the benefits that SEO brings to your company (although if you don’t, we’ve written a handy blog for you). However, choosing how to implement it …Read More
What is Local SEO? A Beginner’s Guide for Small Businesses
What is Local SEO?
Local SEO helps to optimise your online presence and attract more custom from local web searches. For businesses that mainly serve people face-to-face, local SEO increases visibility, …Read More