There is a lot of pressure when it comes to marketing in a small, or even one person department. You’re a one man band – the content creator, social media …Read More
Insights, News and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
Traditional vs Digital PR: Spot the Difference
Every business wants its brand to have the best possible reputation, right?
Whether they’re selling package holidays or packaging tape, increasing brand awareness is detrimental to their marketing strategy. But, how …Read More
Simply the Best: Top Tips to Simplify Your Content
Content is a crucial part of digital marketing.
How you deliver content affects how well it performs.
People don’t like fluff or overcomplicated content, as it takes too much effort to go …Read More
Essential KPIs to Measure for Link Building
Link building is a critical part of SEO. When search engines analyse your website, they will look at the number of other sites that link back to your web pages, …Read More
5 Tips For Overcoming Writer’s Block
Whether you’re writing the next best-selling fantasy novel or content for a digital marketing strategy, writers of all industries face the same recurring nemesis: writer’s block.
It can happen to us …Read More
How to Market for Luxury Travel Brands
The post-covid travel boom means luxury travel is becoming more and more popular.
A recent study from Travolution tells us that people are willing to spend more on travel, 28% more …Read More
Avoiding Common SEO Mistakes
Search Engine Optimisation (SEO) has become a core part of digital marketing strategies. It’s a highly valuable tool that helps position a site as trustworthy and relevant, building up brand …Read More
How to Keep Digital Marketing Alive During the Summer Holidays
Summer is a time of fun, free time, and holidays…at least that’s what it is when you’re young. As a working adult, summer becomes a challenging season in which the …Read More
Women’s World Cup: The Best Marketing Campaigns
Ahead of the FIFA Women’s World Cup 2023 final, we’ve taken a look at some of the top marketing campaigns associated with the competition. At the time of writing, England’s …Read More
Where to Find Marketing News
Whether you’re a marketer, business owner or work for a brand, keeping an eye on the industry should be on your to-do list. You’ll want to find the latest marketing …Read More
Avoiding Common Digital PR Mistakes
With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than ever to be well-versed in the strategies and tools needed. …Read More
Understanding Customers – How to Research Your Target Audience
Regardless of how good your marketing content is, it won’t do much if it falls into the wrong audience. For your efforts to bear fruits, it’s important to spend some …Read More
Marketing to Gen Z: What You Need to Know
Generation Z, Gen Z, Zoomers; these are all names for one particular generation born in the mid-to-late 1990s until around the early 2010s. While the exact years are disputed, they’re …Read More
Evergreen Campaigns: Top Tips to Make Your Content Work Harder
Evergreen campaigns are one of marketers’ favourite types of campaigns because they don’t have an expiration date. Instead of being tied to a particular date, event or other time-sensitive subjects, …Read More
When Fitness Became Fashion: Sportswear Marketing for Today’s Generation
Understanding your audience
The first step in refining your digital marketing strategy for sportswear and fitness products is to ensure you properly understand the people who buy them. Are these brands …Read More
How to Use Tone of Voice in Content Writing
When it comes to content writing, many believe that content is the sole most important aspect. This prioritises the topic, the information provided, and the data used.
But in marketing, the …Read More
Content Ideation: Our Top Tips
A strong content strategy is at the heart of all successful digital marketing campaigns. But good content requires good ideas, and these aren’t always easy to come by. How do …Read More
An Introduction to HARO
HARO (Help a Reporter Out) is an online PR platform that connects reporters and sources. It’s an easy quid pro quo system in which sources provide journalists and bloggers with …Read More
Press Releases 101: Structure, What to Include, and What to Avoid
In the public relations and marketing world, we craft press releases (PRs) so that journalists in the media can find out about the stories we’d like them to publish. With …Read More
How To Create a Content Brief
Good content writing is one of the most valuable assets of any business seeking to have a strong online presence. And that is because content, in many ways, is the …Read More