Keeping on top of everything can be challenging in digital marketing. There are lots of numbers to consider, metrics to monitor, and strategic factors to take into account. Thankfully there’s no shortage of tools out there to help make the job that bit easier.
Whether it’s providing you with the right data to inform your strategy, or simply streamlining your tasks to make more room for the important stuff, there’s plenty of software available to support your efforts. So, to help make your digital life simpler, we’ve picked out the most essential tools you’ll need to support your digital marketing activities.
Semrush
Semrush is your one stop shop for all things SEO. If you’re looking to push your site further up the rankings, this is a tool you’ll want to invest in. It allows you to perform keyword research, provides optimisation tips for each of your sites pages and monitors your backlink profile.
It also flags any technical issues with your site that might be holding you back, and allows you to compare your performance to your key competitors. If you manage a portfolio of sites rather than just one, then there’s no need to panic, as Semrush allows you to create several ‘projects’ to help you manage each site.It’s a real life-save when it comes to the SEO-aspect of your campaign.
Hootsuite
Keeping on top of the socials can be a big task, especially when you’ve got multiple accounts for multiple brands. Hootsuite is a lifesaver for anyone in charge of these channels. It lets you monitor accounts across multiple platforms all in one place, including metrics like engagement rates.
You can even integrate it with other tools like Mailchimp (more on that one below), and schedule posts across all of your accounts. There’s no need to send the same post over and over again, which can be a real time saver!
Hotjar
Want to see what your visitors are doing when they get to your site? Hotjar is a tool you’ll want to invest in.
It allows you to record your visitors’ sessions on your website in real time, giving you irreplaceable insights of their behaviour. It also provides heatmaps to help you see where they are (and aren’t) clicking, allowing you to easily identify any issues or snags that need to be addressed. These sorts of insights are invaluable for refining your conversion rate.
Mailchimp
If you’re looking to build up a mailing list for your brand, you’ll likely benefit from using Mailchimp. It allows you to create engaging and professional email campaigns with ease, with the option to automate and schedule each set of emails. It lets you manage your mailing list, too, allowing you to segment your audience and send the right message to the right customers.
Let us do the hard work for you
For more helpful insights on how to manage your SEO strategy, check out some of the other posts over on our resources section. Or, if you think you’ll need a hand keeping on top of everything, get in touch with our team of experts, today, to hear how we can help you grow your website.
