In our recent survey, we found that nearly half of all respondents (47.3%) said that they would purchase a product within the first hour of arriving on a website. This shows that keeping users on your site after they click onto it is crucial in order to generate conversions. You have to deliver everything your customers need, the first time they visit your site.
So, to help you convert more visits to sales, we have shared our five top tips for decreasing the bounce rate on your e-commerce site.
Minimise pop-ups
This is a pretty straightforward one. Pop-ups are annoying to most visitors: users probably don’t know if they want to sign up to your newsletter yet and they’re well aware of cookies by now. If you do want to include some pop-ups, try to ensure that they don’t hugely hinder what the customer can see. This is very important for user experience (UX), which is a significant factor in SERP rankings.
Optimise for mobile
A customer’s experience should be just as good on a mobile as it is on a laptop. Our survey indicated that more customers will actually buy products on their mobile, rather than other devices. So, you must make sure your site is optimised for mobiles. Achieving this can be anything from a simple design rethink to improving loading times.
Also, bearing our first tip in mind, we would not recommend pop-ups for a mobile device, as they cause far too many UX problems.
Answer the consumers’ question
The majority of your customers start their search on Google (as shown in our survey). Their search query was likely to be a question, and your landing page should provide the answer with concise, relevant content every time. This comes back to audience research and understanding the intent of your site visitors.
Improve site speed
As we mentioned when discussing optimisation for mobile, technical issues like long loading times can be enough of a cause for a user to click off your site. Consumers are impatient, so although you’ll still want high-quality images and videos on your site, you’ll need to ensure that these don’t slow down your loading times.
Optimise your CTA placement
As well as including relevant content that matches your consumers’ search intent, you need to add a well-placed call to action (CTA) to your landing page. This must be visible to your customers within the first few seconds of them being on your site, letting them know what the next step is.
To find more helpful insights on e-commerce and user experience, request a free copy of our white paper, here.