Go.Compare is one of the UK’s leading insurance comparison websites, providing a range of fantastic deals on a wide range of finance products from car insurance to broadband.
The brief
In 2021 …Read More
By focusing on your customers’ experience, we can deliver increased ROI more efficiently

Step 1: We audit your current performance
Utilising a variety of tools, including analytics, heat maps, visitor recordings and competitor analysis, we provide a series of recommendations to improve your UX, organic traffic and conversion rates.
We combine these with our 25+ years of search marketing experience to develop a robust 12-month strategy, which includes well-defined milestones and targets.
Step 2: We fix the issues
Our strategy provides a plan of action on what needs to be delivered. Our internal content, technical, CRO and SEO teams are on hand to either implement or project manage the updates, depending on your own resources.
Clear deadlines and frequent communication allow us to deliver a transparent campaign which begins to deliver real results within 2-3 months.


Step 3: We continually refine and improve
We are never finished: our constant monitoring, reporting and optimisation process continues throughout the campaign.
We always focus on delivering more for our clients, providing more updates and opportunities for your site to grow, while making incremental gains in conversion rates, organic traffic and customer satisfaction.
Small agency, BIG clients.




The results
No matter the industry, website platform or target audiences, our approach has a proven track record of producing transparent results; from a 30%+ increase in conversion rates to a 110%+ increase in organic traffic.
Check out our case studies for more examples, or get in touch with us today to discuss how we could deliver the same results for you.
Email us directly at hello@itworksagency.com
Client case studies
giffgaff: Outreach case study
giffgaff is one of the UK’s leading mobile networks, with a truly unique offering that empowers its members more than any other. Working with them for over three years, starting …Read More
Beerhunter: Outreach case study
Beerhunter is an online beer delivery service which was founded in 2015. The company focuses on providing a wide range of alcoholic and non-alcoholic beverages to UK consumers.
The brief
Beerhunter’s website …Read More
Ramblers Walking Holidays: CRO Case Study
Ramblers Walking Holidays tracked a continual decline in average conversion rates across all primary media channels. This continued decline required us to perform a complete review of the website, customer …Read More