Nostalgia Culture: How to Capitalise on the Past
Times are tough; inflation is rife, the winter is cold, and a cruel pandemic has taken away our socialisation, our loved ones and years of our lives. Is there any …Read More
Why are Animals So Effective in Marketing Campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More