Why every content writer needs to keep reading
“If you want to be a writer, you must do two things above all others: Read a lot and write a lot.”
~ Stephen King
Reading is one of the very best …Read More
Food for thought: why food writing is everyone’s favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
How to use Social Media Marketing to improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use social media metrics to directly inform their …Read More
Taking a day off work for your mental health is beneficial – here’s how to make the most of one
In honour of World Mental Health Day taking place on the 10th of October, we’d like to open the discussion about Mental Health at work. Wholeheartedly giving our appreciation, awareness …Read More
Her Majesty Queen Elizabeth II: Her memorable funny moments
Her Majesty Queen Elizabeth II
An icon that will truly be missed.
We are deeply saddened by the passing of Her Majesty the Queen. Her faithful service as our Sovereign has shaped …Read More
Ethical marketing: What is it? And how to build it
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it exactly, and how do we apply it sustainably?
What is ethical …Read More
Why are animals so effective in marketing campaigns?
Positive association
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More
Up up and away: how to write amazing travel content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your language can transport a reader around the world, offering them …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back to a brand’s website. The end goal is to generate …Read More
Cult classics: What films like Top Gun can teach us about staying relevant
New Hollywood blockbuster Top Gun: Maverick has generated record success at the box office, earning £79 million on its opening weekend alone. The film sees veteran silver-screen superstar Tom Cruise …Read More