Buying Backlinks: Why You Should Avoid Paid Links in 2023
Still paying for links in 2023? We reveal the truth about paid links and google rankings to save your SEO strategy.
Paying for backlinks can shoot you up search engine rankings, …Read More
SEO Metrics: Which are Most Important to Track
How do we know if our SEO (search engine optimisation) strategy is working? There are countless ways to track, monitor, and scrutinise your website’s performance, but just which ones are …Read More
Christmas Content: Ho-Ho-How to Create Copy for the Festive Season
Spice up your site with Christmas content to spread joy (and sales) this holiday season.
Christmas; the season of goodwill, friendship, fun and of course spending! In this article, we discuss …Read More
Digital Marketing in a Recession
With 2023 predicted to be a challenging year for consumers, how can brands adapt their campaigns for successful marketing in a recession?
We’ve read the headlines, felt the sting of supermarket …Read More
When Fitness Became Fashion: Sportswear Marketing for Today’s Generation
Understanding your audience
The first step in refining your digital marketing strategy for sportswear and fitness products is to ensure you properly understand the people who buy them. Are these brands …Read More
Why Every Content Writer Should Keep Reading
“If you want to be a writer, you must do two things above all others: Read a lot and write a lot.”
~ Stephen King
Reading is one of the very best …Read More
Food for Thought: Why Food Writing is Everyone’s Favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
How to Use Social Media Marketing to Improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines may not use social media metrics to directly inform their …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it exactly, and how do we apply it sustainably?
What is ethical …Read More
Why are Animals So Effective in Marketing Campaigns?
Cute and simple! The ‘Awe’ factor grabs our attention and floods the brain with positive emotional associations. It’s all scientific too… did you know that humans are naturally attracted …Read More