How to prove the value of SEO to your company
Search engine optimisation (SEO) is a crucial function of digital marketing. But its value can be overlooked by companies focusing …Read More
5 things you didn’t know about Google: From lunar power to grazing goats
Google is one of the world’s most influential tech companies, with worldwide users and countless services including search engines, maps, …Read More
From PageRank to AI: A history of Google Search over the years
Google search has revolutionised how we access information across the internet, from a simple search engine to an advanced platform …Read More
Back to SEO school: Why you MUST keep on top of the latest trends
Practitioners across all areas of digital marketing spend a lot of time monitoring the latest industry trends and developments, and …Read More
Interactive content in SEO: How to utilise interactive content for user engagement
As the digital marketing industry continues to evolve, we as search marketers must stay ahead of the curve. This means …Read More
Tech takeover: The downsides to using AI in your content
Creating copy that stands out is a must for brands these days, but sometimes it can feel like a hefty …Read More
Content Essentials: The Importance of Establishing Brand Guidelines
Businesses today know that your digital presence is paramount. Establishing a unique and consistent identity is a key factor in …Read More
Silly season: Tips for managing digital PR campaigns during summer
Ah, summer. The time when news slows down and everyone dreams of beach getaways. But don’t let the slower news …Read More
Content Essentials: What Makes An Effective Call-To-Action And Why Does It Matter?
A well-crafted call-to-action (CTA) is one tool in your arsenal that can help turn casual browsers into committed customers for …Read More
Keyword Research: Why You Should Check Keyword Difficulty
As we know, keyword research is a fundamental practice within SEO, and getting it right can be the key to …Read More
