Writing, much like a fine wine or well-brewed cup of coffee, gets better with time and a sprinkle of care. Yet, breaking through the noise and keeping readers hooked can be daunting. Whether you’re just starting out or have been writing for a while, these essential tips can help improve your blog writing ability. 

  1. Find your voice

Develop a unique writing style and tone that reflects your personality or brand. A distinctive voice can set you apart and make your content instantly recognisable. Think of your voice as your blog’s signature – consistency in tone across posts helps to create a memorable identity. 

Don’t be afraid to experiment with different writing styles until you find a style that fits with your brand. You might find that a light and humorous tone improves your readability as opposed to a matter-of-fact style.

  1. Keep reading

Just as a novelist should consume other writers’ material in order to stay inspired and motivated, bloggers should expose themselves to other blogs. By doing so you can see how others write and approach a subject. 

Try to dedicate a little time every day to reading through content online, you might just find yourself inspired. Alternatively, you can even find what not to do by exposing yourself to a different writing style.

  1. Draft freely

When drafting, don’t worry about perfect grammar or logical flow to begin with. The goal is to get your thoughts down quickly, even if they seem scattered. Tangents can be saved for future ideas, so make sure to note them down if they crop up. 

Think of this as a free writing exercise. If we spend too long worrying about whether the sentence makes sense or is well-written, we could lose track of our train of thought. When you start to write, the goal is to get ideas to paper – editing comes later.

  1. Structure your content

Once you have your ideas down, start to consider how these can be structured and laid out on the page. What is the logical flow of the piece, and how can it be structured so that it is easy to follow? Once you understand the structure and flow of your piece it becomes a lot easier to edit and refine.

Blog content should be quick to read and easily scannable. So, including subheadings and bullet points can be an excellent way to ensure that your blog post has good readability.

  1. Polish and proofread

After you’ve written your initial draft, dedicate the time to polish and refine your work. Carefully proofread to catch grammatical errors, typos and awkward phrasing. A carefully edited post showcases professionalism as well as enhancing readability and credibility. 

If you struggle to spot your own errors, have someone else look over your work before publishing or use one of the many online tools to assist you. A new pair of eyes will be able to catch any spelling mistakes or grammatical errors a lot easier than the writer can.

By implementing these foundational tips and using them to inform your own writing journey, you’ll be well on your way to improvement. For more writing tips and insights into creating digital content, read more on our blog, or get in touch to hear about our services.