Having a strong online presence that transmits authority is vital for brands. It is the best way to grow the client base and become a reference within the industry. This means that investing in SEO campaigns is a no-brainer. What requires more thought, is which SEO agency you invest that money in.
It is not uncommon for brands to suffer poor service from big agencies, which can give SEO a bit of a bad rep. Some of the most common issues with these big brands are big promises that are left undelivered, as well as a lack of communication or a tailored approach to the brand’s needs. Big brands often deal with a big amount of clients at a time, meaning your brand can sometimes end up at the back of their priority list, harming the results.
The solution, of course, is to choose an agency based on quality, instead of size.
Here are some of the benefits of using a small SEO agency:
A tailored approach:
Larger agencies tend to have a formula that they apply, in order to get results. However, with a small agency, you will often get a fully tailored approach to suit the brand’s specific needs and goals. This leads to better SEO results for organic growth. They can also include you along the process, ensuring that you are happy every step of the way, so that the campaign fully reflects the brand’s guidelines.
One of the main advantages of hiring a small agency is that you won’t be dealing with a ‘middleman’ when it comes to communicating. You’re in direct contact with the owner or director, as well as those working on your brand’s campaigns, allowing you to have more input and regular updates. This also means that any questions or concerns can be resolved quickly, and you’re not left waiting around wondering how your investment in their services is going.
It might seem like bigger agencies will have a faster turnaround, but it’s small agencies that have the higher efficiency. With fewer employees, the line of work is shorter, and things get done faster. This often leads to a quicker turnaround of projects, so you start seeing results a lot sooner.
Quality over quantity:
Small agencies are able to focus their efforts on fewer clients at a time, meaning they can deliver a far higher quality service. They are also eager to outperform their larger competitors, to prove their value within the industry. It’s not about doing as many projects as they can, but rather, doing them well. This guarantees that they will put in the effort to fulfil any promises, often going beyond expectations.
A unique creative flair:
Small agencies can be a lot more flexible in how they address each campaign, as their procedures aren’t as rigid. This means they can come up with unique campaigns that have a creative flair tailored to the brand in question, as well as the current trends, the specific industry, and more. Big brands, in particular, can largely benefit from this, as small agencies can provide fresh ideas that help them stand out. They are also ideal for niche brands that need a higher level of thought and research.
Small agencies are eager to grow and succeed, and their work shines with the passion for what they do, and how they do it. You won’t be just another project added to the pile, as there is a big emphasis on providing results that will showcase their capabilities. They are willing to learn and improve and often take onboard any comments you might have throughout the whole process.
At the end of the day, there are times in which a brand will benefit from working with a big agency and times in which it will benefit from a small one. They each have their pros and cons. It is up to you to choose the type of qualities you are looking for, and the approach you think suits your brand’s needs the best.
As a small agency, we might be biased, but there is no denying that focusing on fewer clients leads to an unparalleled focus on quality.
For more marketing advice, read another of our helpful articles on the It Works Media blog. Alternatively, contact us today to find out how we can help you with your next marketing strategy.