Don’t know your SEO from your UGC? Mixing your conversion with your bounce rate? The terminology that comes with digital marketing can often feel like a whole new language.
You’re probably tired of hearing the same old jargon without anybody to give you a straight answer about what it all actually means! Well, here we are to swoop in and save the day. With our (un)official digital marketing dictionary you’ll be a certified connoisseur in digital marketing terminology.
A-C
A/B Testing
[ay-bee tes-ting] noun.
a corporate way of confirming that you have no idea what your audience actually wants.
Algorithm
[al-guh-rith-uhm] noun.
overlord of the internet, deciding your content’s destiny with all the fairness of a toddler sharing toys.
Analytics Paralysis
[a-nuh-lit-iks puh-ral-uh-sis] phrase.
the freeze response to an overwhelming dataset (symptoms include excessive coffee consumption and spontaneous bouts of tears.)
Backlinks
[bak-lingks] noun.
like legendary Pokémon cards – gotta catch ‘em all.
Bounce Rate
[bahwns rayt] noun.
the digital equivalent of a one-night-stand.
Campaign
[kam-payn] noun.
what you pour hours of blood, sweat, and tears into that ends up the equivalent of shouting into the void.
Clickbait
[klik-bayt] noun.
the reason you end up reading an article about a dog’s fashion sense instead of world news.
Content Calendar
[kon-tent kal-uhn-der] noun.
a reminder of all the deadlines you’re about to miss.
Conversion Rate
[kon-ver-shun ray-t] noun.
the number that determines whether you’re given the sack.
Copywriting
[kop-ee-rahy-ting] verb.
like regular writing but for manipulators.
D-F
Digital PR
[dij-it-uhl pee-ahr] noun.
like regular PR but digital.
Email Marketing
[e-mayl mahr-kit-ing] noun.
because you can’t escape advertising even in your own inbox.
Engagement
[en-geyj-muhnt] noun.
the measurement of how many people briefly acknowledge your existence before swiftly scrolling past.
G-K
Google Analytics
[goo-guhl an-uh-lit-iks] noun.
the robot that dictates your self-worth.
Ideation
[ahy-dee-ay-shun] noun.
throwing s**t at a wall to see what sticks.
Influencer
[in-floo-uhn-ser] noun.
a professional peer-pressurer.
Keywords
[kee-wuhrds] noun.
the questions you ask google instead of using your common sense or asking a professional.
L-R
Landing Page
[lan-ding pay-j] noun.
the equivalent of a sales pitch but for introverts.
Organic Traffic
[or-gan-ik tra-fik] noun.
the number of people that actually give a s**t.
Ranking
[ran-king] noun.
the digital pecking order. being on the second page is basically social suicide.
ROI
[ahr-oh-ahy] abbreviation.
Return on Investment
how much money your money makes.
S-Z
SEO
[ess-ee-oh] abbreviation.
Search Engine Optimisation
google bootlicking.
UGC
[yoo-jee-see] abbreviation.
User Generated Content
the art of convincing your audience to create content for you, saving you from conjuring up original ideas.
Viral
[vahy-ruhl] adjective.
something marketers pray for every night before bed.
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