So, you’re looking to create some brilliant content for your site? Well, you’ve come to the right place for some easy tips to get you started. Good SEO content writing is key to boosting your Google ranking. Keep reading to find out how you can do it.
Know Your Audience
Before you start writing, keep in mind who you’re writing for. Consider your ideal audience, and why they would be interested in what you have to say.
Next, you’ll need to do some research. Look on social media to see what people are talking about and what’s trending. Use this to shape your topics, but remember, they should always be relevant to your business, otherwise it’s inauthentic.
Then, check what kind of content your competitors are writing about. Use this to inspire your next blog post, and write with confidence. After all, you are an expert in your industry.
Keywords Made Easy
Keywords are very important for SEO, and we could discuss them for hours. Today, we’ll provide you with a brief overview of why to use them and how. If you want to know more, our other blog posts, like keyword research for travel sites, will provide you with additional insight.
Keywords will drive organic traffic to your website. To achieve higher rankings, your content needs to be optimised for the basic terms and phrases that users type into the Google search bar.
Put simply, a keyword should summarise your chosen topic. Include it in the page title, as well as the first section of the text. Using keywords could be the difference between content that nobody sees, and content that connects you with your audience.
Content Basics
Like we mentioned previously, you should be confident writing about your business’ relevant topics. However, there are some golden rules which can be applied to all content:
- Size matters – Don’t write content that is too short, or too long. It needs to be long enough that search engines can recognise the informative content, but not overly wordy or spammy.
- Consider its readability – Break text down into bite-size chunks to make it more digestible for the reader. This will keep their attention, especially when they’re scrolling.
- Use short and efficient headlines – This helps to categorise the content. Headings serve as a quick way for the reader to find the section they are looking for.
- Answer searcher’s questions! – Provide direct answers to questions that people are searching for. This makes your writing consumer-focused and could earn you a featured snippet on Google.
Repeat and Update
Carry on producing content; keeping your site up-to-date will encourage a steady flow of traffic. It can take a while for SEO content to do its thing, so it’s important to stick at it.
Plus, things are constantly changing. The world moves fast, but the internet moves faster. Keep an eye on social media and be ready to produce new and relevant content.
Lastly, remove any outdated content! Choose to update pages to keep them fresh, or, if something isn’t working, then just get rid of it.
Hopefully, these tips will help you write brilliant SEO content. For more helpful advice, take a look at our other blog posts. Or, get in touch to discuss your business needs.