Where are you from?
I’m originally from Norwich, in Naaaarfolk (as us Norfolkians would say it). It’s a lovely part of the world and is constantly changing every time I go back. I lived there until I was 22 (on-and-off while I was at uni) until I then moved to Leeds with my now husband.
How long have you been working in marketing?
Full time since graduating from uni…so 9 years. I studied PR and Advertising at uni and knew I wanted to get into the industry and luckily as soon as I’d finished my uni work I landed my first role as an in-house marketing exec. I then managed to get a job at an agency which was where I really wanted to be. Little did I know that I’d be at that agency for seven years and see it grow from seven staff members to 36. I also worked in the PR department and then transitioned to a creative account manager so I’ve been lucky to broaden my skills in both specialists.
Who is your greatest influence?
Apart from my nearest and dearest who keep me on the straight and narrow, I’d say my PR tactics from Ab Fab and my faith from Father Ted…
What is your favourite brand?
I think Dyson have been very clever in positioning themselves as an aspirational brand in the vacuum cleaning market. As sad as it sounds, and I’m seriously showing my boring side here, but they have been hugely successful in becoming pioneers of their industry. And yes, I own two Dysons (I’d have more if they weren’t so damn expensive!)
Most memorable campaign?
To this day it would have to be the Sony Bravia ‘colour like no other’ TV adverts. The first being the one which used 1million bouncy balls.
Selling TVs must be a pretty tough gig for an advertiser and this was so different – plus the fact they actually did release all of those bouncy balls in San Fransisco was brilliant. It also bolstered to the power of music in advertising featuring Jose Gonzalez’s track Heartbeats which introduced me to a great musician.
It then led to a buzz around what the next campaign would be and the guys at Fallon didn’t disappoint. I really think this was a brilliantly thought-out campaign!
Who is your dream client?
Sweaty Betty – a chain retailer of fashionable women’s sport and exercise clothing among other things. I’m a keen ‘runcher’ (running at lunchtime) and these guys do some fab clothes which I just lust after. I think they’d be really fun to work with too.
What’s you favourite ice cream flavour?
Lemon sorbet. It’s not an ice-cream as such but anything lemony would be my all time favourite dessert flavour.
What item would you choose if you were stuck on a desert island?
Nando’s Peri-peri salt as it would make whatever food I had to survive on taste better.
Fleetwood Mac – The Chain. Great band and it ties in with my F1 nostalgia.
Favourite YouTube video of all time?
Nearly on a daily basis do I still do an impression of the ‘Girl sings Cher Lloyd!’ video and when watching it I’m in tears as it’s just so funny. I urge you to watch it if you haven’t already.