There is a lot of pressure when it comes to marketing in a small, or even one person department. You’re a one man band – the content creator, social media manager, copywriter, SEO specialist, and much more.
Let’s look at the ways you can make your role a little easier.
Set clear goals
The most important part of your marketing strategy is to assess your goals and objectives and stick to them. Whether this is social media metrics, leads, or actions to be completed by a deadline, make sure you have a clear roadmap you can refer to. This will make your work less challenging as you always have a springboard, and guidance to your senior team on what you’re aiming to achieve.
Follow marketing news and trends
With a lack of time, it’s difficult to stay up to date with the latest marketing trends, especially when the industry adapts so quickly. However, keeping up with marketing news is important so your marketing can stay relevant.
When you don’t have much spare time, the best way to follow news stories is to make sure you follow the right people on social media. Follow key leaders in marketing on LinkedIn, or start a habit of browsing through news sites like The Drum for five minutes first thing in the morning.
Always make time for creating and maintaining your calendars. Just like you need a clear roadmap, make sure you have a content calendar. There are plenty of templates available online to download or create your own so it can best fit your marketing strategy.
Similarly, scheduling your social content with tools like Hootsuite or Later will take the pressure off time-sensitive work. Although it may take more time in the beginning, in the long run it will be more time efficient and less stressful.
Unless you’re a full time content creator, you won’t have time to be producing quality, regular content alongside your other marketing duties. This is when repurposing comes in handy – take your current content and put it in a different context for your audience. This may be turning a blog post into an Instagram post, or a LinkedIn post into a stylish graphic.
Use online tools
There are a plethora of online tools to help with your digital marketing. Website plugins like Grammarly can help you with your copy, and websites like Mailchimp can simplify your email campaigns. A lot of these tools are free or have free memberships, which is perfect if you have a small budget.
Outsource to an agency
Finally, lean on an agency. Even if you are knowledgeable in different marketing fields, you will not have the time to carry out all of these marketing roles. Outsource your SEO, content, web development, or PR to take the pressure off you, and end up with better, satisfying results. We may be biassed, but there is no doubt brands partnering with passionate marketing agencies achieve a better outcome.
Don’t be afraid to ask for help. Whether this is through marketing tools and suites, or outsourcing to agencies and freelancers. Prioritise organisation and goal tracking, and your strategy will run smoother. You are already doing amazing work by marketing a whole brand by yourself, so remember to give yourself credit amongst the busyness of working in a one person department.