The digital landscape is ever-changing. Because of this, our marketing skills need to be regularly revised. You may already be an expert or even simply considering upskilling. No matter your skill level, we’ve got you covered with ways to enter or stay on top of your marketing game.

Free Marketing Courses

There’s a huge range of courses available to tackle and a lot of them are free to access. This is a great way to learn how the marketing world works and be introduced to the day-to-day jargon involved.

Google offers its very own set of courses – and who better to learn from than the giant? Their Fundamentals of Digital Marketing course will take you through 26 modules involving real-world examples and practical exercises. Alternatively, become familiar with Google’s own Analytics tool and gain a Google Analytics Certification that’s a fantastic addition to your marketing resume.

Hubspot is another brilliant free resource. In particular, their E-Commerce Marketing course, taught by Groove Commerce industry experts, is perfect for anyone looking to optimise their e-commerce site.

If social media marketing is more your forte, Future Learn provides an excellent resource – How to Create a Social Media Campaign will teach you the ins and outs of planning and launching your very own campaign, created in collaboration with the University of Leeds and the Institute of Coding.

Search Engine Optimisation (SEO) is a huge part of marketing and you can bet there are plenty of courses available to strengthen your SEO knowledge. Ahrefs, a widely popular SEO tool, offers its own SEO Training course advertised towards beginners, small business owners and marketing team leaders – in just two hours, you’ll learn the fundamentals of search engine optimisation. 

Marketing Podcasts

Podcasts are an excellent way to absorb knowledge and upskill on the go. Marketing podcasts aren’t hard to come by, but we’ve collated some of our favourites for you to check out. The SiteVisibility Internet Marketing Podcast has been releasing episodes since 2006. Downloaded by over 2 million listeners, it’s one of the most popular UK podcasts discussing marketing. With over 550 episodes to catch up on, there’s plenty to absorb.

Marketing Week is a highly respected and authoritative marketing business based in the UK that amplifies leading industry voices and takes a deep dive into topics including the future of B2B, career development and leadership.

If you’re interested in learning how to transform disaster into opportunities for success in the industry then Socially Unacceptable is a must-listen podcast. This series provides beneficial tips and insights for social media, content marketing and PR strategies using real industry stories as lessons for growth.

Marketing News Outlets

One of the key ways to stay up to date on shifting trends is to follow news outlets specifically designed to keep you informed about the evolving marketing sphere. Here are some excellent resources to help you keep up to date.

  1. Search Engine Land
  2. Digiday
  3. Marketing Dive
  4. Adweek 
  5. HubSpot Blog

There’s a wealth of knowledge to explore in the marketing world and improving your skills is pertinent to staying ahead of the curve.

For more marketing advice and insights, head to the It Works Media blog. Alternatively, get in touch to explore the services we offer.