Beerhunter is a relatively new company focusing on providing a wide range of alcoholic and non-alcoholic beverages to UK consumers. After launching in 2019 they required an agency to develop a multi-channel digital marketing campaign that helps to increase brand awareness within a highly competitive industry.
As we were required to develop an integrated strategy our approach was to focus on breaking our approach into two phases:
- Phase 1: highlight immediate areas to increase organic traffic and onsite conversions by delivering an in-depth audit of SEO and conversion performance. Our approach to SEO was to immediately improve the sites on-page content, focusing the most relevant products and categories to meet the needs of the customer. The conversion audit highlighted a number of potential friction points which required further analysis and testing, these updates were shared with the development team to implement
- Phase 2: with the current site traffic optimised we then focused on increasing overall sales volumes through new paid media channels including Facebook and Google Ads, with the primary target of delivering a strict blended ROAS
Our long-term strategy expands upon this to help test and refine existing and new media channels, continually refining the strategy to deliver incremental growth.
With our phased approach, we tracked a 40% increase in organic revenue within the first 2 months, as rankings improved for the primary product keywords. Paid search campaign efficiencies were significantly improved as the average CPC dropped 20% while conversion rates increased 45%.
Since these immediate improvements organic traffic volumes have increased by 20% YoY and the websites overall efficiency has continued to improve as a result of our CRO testing.