Rearranging the structure of your website can be a simple way to improve your SEO. If your website and blog posts are engaging and well-structured, it creates a more enjoyable experience for your readers. 

Not to mention, search engine bots will analyse your website’s structure in order to rank it, so adopting a logical, hierarchical structure of information can optimise your page for higher rankings within Google. 

Read on to find out the best blog structure for SEO, as well as how to interlink and present your website’s pages for an optimal SEO strategy. 

Best blog structure for SEO in 5 easy steps

1. Group by topic

Writing great quality content is integral to customer experience; if people like and understand your content, there’s a much bigger chance of them sharing it with others, or even backlinking to their own site.

A simple way to drive user engagement is the ability to find other similar pages on your site.  Make your blogs easy for readers to navigate by grouping any relevant content together by topic. This way, users can quickly find what interests them and are much more likely to stay on your site for longer and click through multiple pages. 

Try adding some internal links to the blogs you write to help visitors navigate to other blogs that might interest them. You could include links to other relevant topics or simply link them back to your main blog page.

2. Structure 

Every blog you write should be well structured. Start by breaking down your content into a basic layout of three components: 

  •  Introduction: a short paragraph or a few key bullet points summarising what your content will cover
  • Main body: the main content of your blog 
  • In conclusion: you should always leave your reader with a summary of the key points you’ve discussed. This is also a great place to include links to other blogs, or calls to action – convert your readers into customers!

3. Paragraphs, headings, subheadings, and lists

Splitting up your blogs into readable chunks is an easy way to engage your readers while making it accessible for search engines to digest and rank your content. 

Headings and subheadings help readers to quickly scan your page for relevant information, rather than making them sift through heavy waves of text. Consider putting into practice some of these helpful tips:

  • Try ordering your paragraphs by ‘Top 5 Facts’ 
  • Include subheadings for each of your paragraphs so readers can quickly skim through
  • Make sure to feed keywords into your headings and subheadings

4. Sprinkle related keywords throughout your content

By now, you should know keyword stuffing is a thing of the past when it comes to effective SEO strategy. As search engines continue to evolve, their bots recognise that a page focusing on buzzwords alone is poor quality, and will score lower in page rankings. 

It is still essential to include your focus keywords in headings or subheadings, but instead of repeating the same phrases search online for related keywords to sprinkle throughout. There are a number of free online tools out there to help you find relevant, low-difficulty, high-volume keywords.

For example, if your focus keyword is SEO best practice, you could use related keywords like ‘Google SEO best practice 2020’, or ‘SEO copywriting best practice’.

5. Website architecture

Once you’ve optimised the structure of your content itself, the next step is to ensure your pages are easy to navigate. A user-friendly website, with seamless linking and hierarchical ordering, will score you higher rankings with Google and also increase visitor engagement. Consider integrating these principles into your website’s architecture:

  • Navigation pages
  • Categorisation within your pages
  • Internal linking to other relevant content
  • Topical grouping 
  • Hierarchy sorting by popularity or authority

So, to summarise, optimising the structure of your website and blog content can be a very useful strategy to improve your SEO. The best ways to do this are by:

  1. Grouping together your content for easy navigation
  2. Adopting an easy-to-read structure
  3. Using paragraphs, headings, subheadings and lists to your advantage
  4. Including relevant keywords and focus keywords throughout
  5. Changing your website architecture to prioritise hierarchy and categorisation

To learn more about how content marketing can benefit your website, read another helpful article on our SEO blog. Alternatively, get in touch with our team of specialists, today, to discover how we can grow your business.