If you have recently set up a business, you may have heard a few colleagues mention the value of “SEO” or “search engine optimisation”. At first, you might be unfamiliar with this term, but that doesn’t mean it’s not important. In fact, it’s one of the most cost-effective channels in a digital marketer’s toolkit.

Before you decide to invest in this profitable practice, you will probably have a few questions, such as “What is SEO?”, “Do I need it?” and “How do I do search engine optimisation for a website?” So, to answer these queries and help you get started, we’ve created this handy guide. Read on to learn more.

What is SEO?

Firstly, it’s important to get a solid understanding of what SEO is. The name is pretty self-explanatory, as search engine optimisation is simply the process of refining your website so that it appears higher in Google’s organic search results.

It works on the basis that users tend to click on the highest search results first, moving down the list until they find what they need. Therefore, the higher you appear on the search engine results page (SERP), the more visitors (and potential customers) your website will receive.

Does My Website Need SEO?

SEO is an essential strategy for virtually all e-commerce companies in the modern age. Nowadays, when a shopper needs a new product or service, they will usually start by looking for it on Google. The user will type keywords into the search bar and continue scrolling until they find what they want.

However, there’s no guarantee that your site will naturally appear on the first page. Each search term can generate thousands of results, and places in the top spots are often hyper-competitive. So, if you want your target customers to find your business, you need to invest in SEO.

How to Do Search Engine Optimisation for a Website

Search engine optimisation requires a lot of time, knowledge and resources to execute effectively. Primarily, it necessitates a significant amount of research and planning, as you have to ensure your pages are being optimised for relevant search terms.

You’ll also want to implement technical changes to your website to safeguard that everything runs smoothly. Google doesn’t like slow or glitchy websites, meaning this is a step that can’t be skipped.

Furthermore, you’ll have to make sure your site contains informative, well-written content that’s engaging and inspiring. This is essential: if visitors don’t find what they need on your site, they will quickly click off and move onto the next option in the search results.

Find Out More

Initially, this may sound like a lot of work, especially when you have a new business to run – that’s where we come in. We have the expertise required to get your site ranking, so why not let our team do the hard work for you? Get in touch, today, to find out how we can help your business grow.

To get a leg up on your competition, learn more about search engine marketing and what it entails. Browse the It Works Media blog and read another of our informative posts.