Ah, emojis – those little icons that make texting easier and our messages brighter. What you might not think about when they initially spring to mind, though, is the positive role they can play in your work if you’re a marketer.
Yep, you heard us correctly. When it comes to marketing, emojis are more important than you might think; they can be used to make a real impact on your SEO content strategy.
We dabble with emojis on our smartphones all the time. Sometimes we incorporate them in our sentences to add a bit of pizazz, other times we use them as a quick-fire response (like replying to a friend with a simple thumbs-up emoji). But, how can we merge them into our marketing copy and what benefits do they bring? We explain everything in this article – so, keep reading!
What Emojis Mean for Your SEO Content Strategy
Inserting emojis make your content appealing to read, interesting to look at and can really resonate with your reader because you are essentially speaking their language.
A few advantages they bring are that they:
- Ensure your brand/company relates to the user directly
- Work well for local SEO, i.e. searches like “pizza near me”
- Improve UX (User Experience), as consumers can get much speedier results
- Increase your search relevancy (which as we know, Google loves)
- Boost the CTR (Click-Through Rate) for your domain.
- Choose your placement of emojis wisely. You should use them either at the beginning of a sentence or at the end. Don’t plonk them in the middle; you’ll throw the reader off!
- Consider your consumer; if you work with a diverse pool of clients, you’re bound to have some that simply won’t suit emoji-style content. For instance, adding emojis into a conveyancing client’s strategy wouldn’t be as effective as it would for a beer retailer, for example. After all, each one will have a completely different target audience.
- Only recommend using emojis when the content (or situation) requires them. Be smart about it, too; like keywords, they should never be stuffed into your copy, meta titles or product descriptions just for the sake of it. This is a big no-no.
- Don’t use emojis at all if you can’t communicate them clearly. If you are struggling to fit them into your work, trust your gut and use words (like you usually would).
Don’t Stop There…
Now you’ve learnt a lesson or two on what emojis mean for SEO, you may as well dive into our other articles about content, CRO and much more. Read them, today, to educate yourself further!