To see great results from SEO, content writing is crucial. Crafting crisp copy can boost your clients’ position on Google, spruce up your product descriptions and so much more. But, don’t fall into the trap of producing clunky content that’s difficult to read.
This can be caused by the layout of the page, the text itself and other contributing factors. Luckily, we’re here to help you avoid easy mistakes. Keep reading to find out how to make SEO friendly content work for your website. It’ll be worth it – we promise!
Always Include a Bold Headline
You need to grab your reader’s attention immediately. You can do this by creating a strong headline, with your chosen keyword taking centre stage. Remember, the title is the first thing they’ll see, so you must perfect it. That way, they’re encouraged to continue through to the very last paragraph.
Split Up the Text with Helpful Headings
Have you ever Googled something and found an amazing search result, only to realise that the page is littered with large chunks of copy? Yep, it’s frustrating. And let’s be honest, no one has the time (or patience) to filter through it all to find what you need.
A reader should never have to wade through pages of content to source the answer to their original question. After all, it’s your job to make this as simple and quick as possible.
That’s why headings (H1s, H2s and H3s) are your saviour. We recommend using as many as you can, to improve your page’s layout and allow people to browse with ease.
Adding a video to make your text easier to read may sound like an odd suggestion, but it works.
Why? Because visual aids bring an extra engaging element to the page and more importantly, they split your copy into digestible sections.
They provide a short break from reading long-form content, so your audience will be prepared for the next few paragraphs afterwards.
Check SEMrush for SEO Content Writing Tips
Last but not least, utilise the On Page SEO Checker on SEMrush, to see how well your past and current content is performing.
Simply review the “readability score” option and compare it against the “top average readability score”. This tool will suggest different ways to improve your content’s flow; it also gives guidance on analysing your competitor’s pages.
Further Your Knowledge
Now that we’ve given you a head start, try these tips out for yourself. Then, read our other articles and learn everything about SEO, including CRO, UX and more.