Having a strong online presence is an absolute must for businesses, no matter their size. The key to succeeding online is through increased visibility – people need to be able to find you! 

That’s where Search Engine Optimisation (SEO) comes into play, working wonders for boosting online visibility. However, navigating SEO can be tricky; slip-ups can occur without even realising it. We’ll uncover some common SEO mistakes so that you can stay on the right track and avoid any unintentional blunders.

Neglecting mobile optimisation

Mobile optimisation is something that can’t be ignored. As more users surf the web on smartphones and tablets, ensuring that a website is mobile-friendly is non-negotiable. Ignoring mobile optimisation is like leaving a shopfront closed. When customers come knocking – they’ll move on to a more accessible option.

Ignoring page speed

Users expect websites to load quickly, not only that but search engines also favour speedy sites. If your pages are slow to load, visitors are likely to leave, leading to a higher bounce rate and decreased user satisfaction. Moreover, you could find your site ranking lower in the search engine due to unoptimised pages. 

Hollow content

If your website lacks valuable content, visitors are less likely to engage, and search engines may view your site as less authoritative in your field. This can result in lower rankings and reduced organic traffic. Creating in-depth, informative content not only attracts and retains visitors but also boosts your site’s credibility.

Underestimating the power of backlinks

Backlinks are the backbone of SEO and underestimating their power can be harmful. Without a strong backlink profile, your website may struggle to gain authority, 

Search engines use backlinks as a signal of trust and relevance. Insufficient or low-quality backlinks can result in lower rankings, making it harder for potential customers to find your site. 

Keyword stuffing

Keyword stuffing is the practice of excessively and unnaturally inserting keywords into content with the aim of manipulating a site’s ranking. This tactic was once believed to boost SEO, however, it’s now known to negatively impact search rankings. 

On top of that, keyword stuffing can lead to a poor user experience, making content sound unnatural and spammy. This practice is now penalised and can cause your rankings to drop. Creating content with a balanced and natural use of keywords enhances readability and can positively impact search rankings.


SEO is a marathon, not a sprint. It involves strategic planning, content creation, and building a reputable online presence – all of which can’t happen overnight.

Rushing SEO can lead to unrealistic expectations and hasty decisions, such as expecting immediate top-ranking results or resorting to shortcuts that violate search engine guidelines. Embracing the fact that successful SEO takes time allows businesses to make informed, sustainable choices that contribute to long-term success. 


Without approaching SEO strategically, attracting new customers and boosting revenue can be a real challenge. However, avoiding these common pitfalls can help businesses amp up their website’s SEO success. 

For more information about SEO, check out the It Works blog. Alternatively, get in touch to find out more about our SEO services.