Your company blog is much more than a channel for sharing your business’ news; it’s one of the best content tools in your arsenal. Not only can it help you establish yourself as an industry leader, but it can also improve your SEO performance.

While a single blog post won’t make you a fortune overnight, in the long term, a well-maintained blog will support your site’s search engine rankings.

So, what does effective SEO content writing involve and how do you write blog content for SEO? We’ve produced this short guide to help you find out.  

Optimise for Keywords, but Avoid Being Overly Self-Promotional

Just like the rest of your site, your blog posts should be optimised for a relevant keyword. However, you should avoid being overly self-promotional within the text itself.

Of course, you will want to promote your business to some extent, but you need to strike the right balance. If readers simply see your post as a shameless plug, they probably won’t pay too much attention to it. Users hate being force-fed advertising messages, so you have to offer them something of value if you want to keep them interested.


You then need to consider what to include in your blog. One option is to use each post as a way of educating your customers. Reporting on industry news and writing informative guides (just like this one) is an excellent way of providing them with copy that’s genuinely useful.

Better yet, it gives your brand authority, while establishing trust and credibility with your readers. This will make you their go-to source of information whenever they need a hand with anything relevant to your company.


Another option is to write articles that will make your customers smile. When you want to convey yourself as a quirky, fun-loving business, it can truly pay to fill your blog with amusing and entertaining content.

Try creating a few unique list-based articles, or look at discussing something unique about your product area. Anything that helps readers laugh and learn is sure to get them invested.

Remember to Mention Your Product

Once you’ve written an engaging blog post, wrap it up with a link back to your range of products or services. This way, you’ve helped out your readers, while also promoting your business (without overdoing it).

This very blog post is an example of this strategy. Take a closer look at the article’s structure; it starts by introducing the post, followed by a string of our top tips. Finally, it finishes with a conclusion that points to our contact page. Not only have we shared our handy advice, but we’ve given you the option to talk to us about our services, too.

Find Out More

To learn more about how content marketing can benefit your website, read another helpful article on our SEO blog.

Alternatively, get in touch with our team of specialists, today, to discover how we can grow your business.