Nostalgia Culture: How to Capitalise on the Past
Times are tough; inflation is rife, the winter is cold, and a cruel pandemic has taken away our socialisation, our loved ones and years of our lives. Is there any …Read More
Money Content Matters: How To Get Finance Content Right
Finance isn’t always fun, but it is nonetheless an important topic for us to discuss. This article teaches you how to speak simply and help economics make sense for your …Read More
Posting For Pets: How Pet Brands Can Encourage Ethical Ownership
Content marketing is about more than just selling. For the pet industry, it can encourage ethical ownership, promoting good practices, healthy habits and happy animals.
In the latest It Works Media …Read More
SEO Metrics: Which are Most Important to Track
How do we know if our SEO (search engine optimisation) strategy is working? There are countless ways to track, monitor, and scrutinise your website’s performance, but just which ones are …Read More
Christmas Content: Ho-Ho-How to Create Copy for the Festive Season
Spice up your site with Christmas content to spread joy (and sales) this holiday season.
Christmas; the season of goodwill, friendship, fun and of course spending! In this article, we discuss …Read More
Digital Marketing in a Recession
With 2023 predicted to be a challenging year for consumers, how can brands adapt their campaigns for successful marketing in a recession?
We’ve read the headlines, felt the sting of supermarket …Read More
Food for Thought: Why Food Writing is Everyone’s Favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using sensory details is a superb technique to engage readers in …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back to a brand’s website. The end goal is to generate …Read More
Musk Ask Questions: What Does Elon’s Twitter Algorithm Reveal Mean?
It seemed like the entirety of the globe turned their heads to look at the absurdity of Elon Musk’s recent Twitter buyout. The business magnate is purchasing the online news …Read More