PR Gone Wrong: Five April Fools Campaigns That Backfired
April Fool’s Day always provides a great bit of light-hearted fun at the start of spring. Whether we spend it …Read More
Top Reasons Why Your Brand Needs Digital PR
Maybe you’re considering venturing into the world of digital PR, or maybe you need reassurance on why you’re still pursuing …Read More
5 Crucial Soft Skills for Digital PRs
We all benefit from a unique set of soft skills gathered throughout our career journeys. These skills aren’t easy to …Read More
Traditional vs Digital PR: Spot the Difference
Every business wants its brand to have the best possible reputation, right?
Whether they’re selling package holidays or packaging tape, increasing …Read More
Simply the Best: Top Tips to Simplify Your Content
Content is a crucial part of digital marketing.
How you deliver content affects how well it performs.
People don’t like fluff or …Read More
Avoiding Common Digital PR Mistakes
With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than …Read More
An Introduction to HARO
HARO (Help a Reporter Out) is an online PR platform that connects reporters and sources. It’s an easy quid pro …Read More
Press Releases 101: Structure, What to Include, and What to Avoid
In the public relations and marketing world, we craft press releases (PRs) so that journalists in the media can find …Read More
Media Relations: The Dos and Don’ts of Digital PR
As digital PR professionals, we’ve all experienced the rejection of more than one pitch by more than one journalist. Nevertheless, …Read More
