Where to Find Marketing News
Whether you’re a marketer, business owner or work for a brand, keeping an eye on the industry should be on …Read More
Avoiding Common Digital PR Mistakes
With most businesses using digital marketing to target the right audience and connect with their customers, it’s more important than …Read More
Understanding Customers – How to Research Your Target Audience
Regardless of how good your marketing content is, it won’t do much if it falls into the wrong audience. For …Read More
Marketing to Gen Z: What You Need to Know
Generation Z, Gen Z, Zoomers; these are all names for one particular generation born in the mid-to-late 1990s until around …Read More
Evergreen Campaigns: Top Tips to Make Your Content Work Harder
Evergreen campaigns are one of marketers’ favourite types of campaigns because they don’t have an expiration date. Instead of being …Read More
How to Use Tone of Voice in Content Writing
When it comes to content writing, many believe that content is the sole most important aspect. This prioritises the topic, …Read More
Content Ideation: Our Top Tips
A strong content strategy is at the heart of all successful digital marketing campaigns. But good content requires good ideas, …Read More
An Introduction to HARO
HARO (Help a Reporter Out) is an online PR platform that connects reporters and sources. It’s an easy quid pro …Read More
Press Releases 101: Structure, What to Include, and What to Avoid
In the public relations and marketing world, we craft press releases (PRs) so that journalists in the media can find …Read More
How To Create a Content Brief
Good content writing is one of the most valuable assets of any business seeking to have a strong online presence. …Read More
