Cake is King: How cake rules the internet and what it means for your content strategy
‘The cake is a lie’: Portal’s 2007 slogan was readily brandished throughout the game and came to exist in common …Read More
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Why Every Content Writer Should Keep Reading
“If you want to be a writer, you must do two things above all others: Read a lot and write …Read More
Food for Thought: Why Food Writing is Everyone’s Favourite
The pleasure of reading about food and drink is the closest we can get to experiencing the real deal. Using …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your …Read More
What is Linkbait? Great examples and why they worked
What is Linkbait?
Link baiting is the process of creating content with the sole purpose of getting publications to link back …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated …Read More
How to Create an SEO Content Strategy
Since 1996, those in the search engine optimisation (SEO) industry have agreed with Bill Gates that “content is king”. Yet, …Read More
Great Ways to Help Your Content Rank Higher in SERPs
So, you’re looking to create some brilliant content for your site? Well, you’ve come to the right place for some …Read More
