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An experienced e-commerce SEO Agency

We have over 25 years of search marketing experience, delivering efficient campaigns which provide tangible results for our e-commerce clients.

An e-commerce SEO strategy that delivers


Since 2012, we have worked with some of the UK’s leading e-commerce brands, creating highly efficient campaigns which not only drive increased organic traffic but also higher conversion rates and AOVs.

By placing your customers’ needs at the core of our SEO strategy, we develop engaging copy which helps to inform, encourage and inspire consumers throughout their journey.

Our mission is to boost brand awareness while enhancing customer experience like never before, from your website’s structure and technical footprint to fresh, organic content and outreach.

An e-commerce website requires a tailored SEO strategy, focusing on educating your customer and highlighting the product benefits in the shortest amount of time possible.

We utilise a variety of technology solutions to understand what your customer’s need. In fact, we can tailor our content and brand messaging to not only increase organic traffic, but maximise revenue for a higher ROI.

If this sounds appealing to you, get in touch with us today to discuss how we can improve your rankings, through an ethical and customer-focused approach.

Want to know more? Give us a call on 0113 834 3639, or email hello@itworksagency.com.


Our e-commerce experience



Why is e-commerce SEO different?


Our recent insights report highlighted that 47.3% of consumers buy within the first hour of landing on a website, and Google is the start of their buying journey.

Consumers have more choice than ever before and a shorter attention span. Therefore, an SEO strategy for an e-commerce website needs to concentrate on efficiency and customer experience, above any other sector.

Ecommerce brands need to understand what their shoppers want, the features they value the most and deliver the right message on the best channels.

There are three core elements to SEO which are typical across all verticals, but require different approaches for e-commerce.

  • Technical – focus on website hierarchy, product categories and page speeds to offer the most efficient experience possible
  • Content – create tailored product descriptions to engage and educate your customer on the qualities and benefits of what they are purchasing
  • External – increase brand awareness through proactive journalist/blog and news requests

Integrating all three of these elements, along with our continual CRO efforts delivers an SEO campaign which provides a positive ROI in a shorter time period.



Our e-commerce case studies