Insights, News and Advice

As writers, our skills are crucial to a business. With AI writing tools dominating the industry news, it is becoming more important to improve our content writing. We know AI …Read More

Whether you want to increase your leads or promote a new product range, expanding your brand to a new target market can be tricky. When you have been selling to …Read More

Sometimes, a good laugh is the perfect hook for a marketing campaign. Humour is subjective, but it can be a powerful marketing tool when you hone in on your audience’s …Read More

When advertising costs are increasing, how do we prevent this from affecting ROI?

Lush recently revealed its ‘big tech rebellion’ by moving away from Google ads. As more brands favour smaller …Read More

Sustainability has become a huge focus in recent years, with brands making a conscious effort to integrate environmental, economic and social awareness into their products, their business model, and their …Read More

Having a strong online presence that transmits authority is vital for brands. It is the best way to grow the client base and become a reference within the industry. This …Read More

From small website glitches to major issues with the customer journey, technical issues can be a block to a successful marketing strategy. Often, strong results rely on great developers.

In the …Read More

The cost of living crisis is leaving people with a reduced disposable income, and the inability to spend money on non-essential activities. Many industries are fearing the consequences of this, …Read More

Google Analytics 4 will be replacing Universal Analytics (UA) on July 1 2023 and ideally, you should have already migrated or be planning to migrate our analytics data very soon.

This …Read More

Unfortunately, the cost of living crisis is not vanishing anytime soon. More consumers have reduced disposable income, demanding more bargains and discounts. 

The challenge for brands? How to cater to customers’ …Read More

One of the most overlooked areas of focus is onsite content.

Although the more technical elements of a strategy are important, we believe content is a unique touch point that …Read More

The travel industry has made a comeback after the crash in 2020. With advancements in technology, and people craving a holiday after the restrictions, it is inevitable that the travel …Read More

The lockdowns and COVID-19 restrictions may seem like a distant memory now, yet we can clearly see the impact on the retail industry. 

In 2020, there was a 74% surge in …Read More

Maybe your sales peak at Christmas, or maybe the summer weather drives your enquiries. The spike in sales is always amazing, however the drop off in the quieter months is …Read More

Andy McNab, VP EMEA

Same questions, new answers. We are excited to share the next part in our series of asking experts to provide their tips on optimising your conversion rate.

This …Read More

Struggling with decreased conversion rates? You may be in the midst of a CRO strategy, or maybe you still need to start your project. 

With consumers searching for bargains more and …Read More

It is no surprise that there has been a rise in companies slashing their marketing budgets over the past few years. The cost of living crisis combined with declining consumer …Read More

The launch of ChatGPT saw a rise in the debate around artificial intelligence (AI) in the digital marketing industry towards the end of 2022. 

The controversy over this new technology caught …Read More

Content marketing strategies should constantly evolve with the times; marketers must adapt to trends, algorithm updates, new platforms and styles that crop up in the industry. While certain fundamentals will …Read More