As writers, our skills are crucial to a business. With AI writing tools dominating the industry news, it is becoming more important to improve our content writing. We know AI …Read More
Insights, News and Advice
Check out the latest insights on content, digital PR, SEO and much more from our team.
Whether you want to increase your leads or promote a new product range, expanding your brand to a new target market can be tricky. When you have been selling to …Read More
Sometimes, a good laugh is the perfect hook for a marketing campaign. Humour is subjective, but it can be a powerful marketing tool when you hone in on your audience’s …Read More
When advertising costs are increasing, how do we prevent this from affecting ROI?
Lush recently revealed its ‘big tech rebellion’ by moving away from Google ads. As more brands favour smaller …Read More
Sustainability has become a huge focus in recent years, with brands making a conscious effort to integrate environmental, economic and social awareness into their products, their business model, and their …Read More
Having a strong online presence that transmits authority is vital for brands. It is the best way to grow the client base and become a reference within the industry. This …Read More
From small website glitches to major issues with the customer journey, technical issues can be a block to a successful marketing strategy. Often, strong results rely on great developers.
In the …Read More
The cost of living crisis is leaving people with a reduced disposable income, and the inability to spend money on non-essential activities. Many industries are fearing the consequences of this, …Read More
Google Analytics 4 will be replacing Universal Analytics (UA) on July 1 2023 and ideally, you should have already migrated or be planning to migrate our analytics data very soon.
This …Read More
Unfortunately, the cost of living crisis is not vanishing anytime soon. More consumers have reduced disposable income, demanding more bargains and discounts.
The challenge for brands? How to cater to customers’ …Read More
One of the most overlooked areas of focus is onsite content.
Although the more technical elements of a strategy are important, we believe content is a unique touch point that …Read More
The travel industry has made a comeback after the crash in 2020. With advancements in technology, and people craving a holiday after the restrictions, it is inevitable that the travel …Read More
The lockdowns and COVID-19 restrictions may seem like a distant memory now, yet we can clearly see the impact on the retail industry.
In 2020, there was a 74% surge in …Read More
Maybe your sales peak at Christmas, or maybe the summer weather drives your enquiries. The spike in sales is always amazing, however the drop off in the quieter months is …Read More
Andy McNab, VP EMEA
Same questions, new answers. We are excited to share the next part in our series of asking experts to provide their tips on optimising your conversion rate.
This …Read More
Struggling with decreased conversion rates? You may be in the midst of a CRO strategy, or maybe you still need to start your project.
With consumers searching for bargains more and …Read More
It is no surprise that there has been a rise in companies slashing their marketing budgets over the past few years. The cost of living crisis combined with declining consumer …Read More
The launch of ChatGPT saw a rise in the debate around artificial intelligence (AI) in the digital marketing industry towards the end of 2022.
The controversy over this new technology caught …Read More
Content marketing strategies should constantly evolve with the times; marketers must adapt to trends, algorithm updates, new platforms and styles that crop up in the industry. While certain fundamentals will …Read More
Times are tough; inflation is rife, the winter is cold, and a cruel pandemic has taken away our socialisation, our loved ones and years of our lives. Is there any …Read More