Evergreen Campaigns: Top Tips to Make Your Content Work Harder
Evergreen campaigns are one of marketers’ favourite types of campaigns because they don’t have an expiration date. Instead of being …Read More
Press Releases 101: Structure, What to Include, and What to Avoid
In the public relations and marketing world, we craft press releases (PRs) so that journalists in the media can find …Read More
Content marketing in 2023: Four key trends for the year ahead
Content marketing strategies should constantly evolve with the times; marketers must adapt to trends, algorithm updates, new platforms and styles …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors …Read More
How to include video SEO in your strategy
Basic guide to video marketing
There are benefits to taking advantage of a multimedia approach to digital marketing by effectively incorporating …Read More
How to tell if your SEO campaign is working? Top 5 questions to ask yourself
An effective SEO campaign is the most successful way to ensure your website ranks highly on search engine results pages …Read More
Best site structure for SEO
Rearranging the structure of your website can be a simple way to improve your SEO. If your website and blog …Read More
Search Engine Myth-Busting: The Biggest Misconceptions About SEO
Looking to start search engine optimisation (SEO) to give your business a boost? Before you do, be sure to read …Read More
An Introduction to CRO
As both business owners and marketers, we want to use all of the methods that we have at our disposal …Read More
