Digital Marketing in a Recession
With 2023 predicted to be a challenging year for consumers, how can brands adapt their campaigns for successful marketing in …Read More
Cake is King: How cake rules the internet and what it means for your content strategy
‘The cake is a lie’: Portal’s 2007 slogan was readily brandished throughout the game and came to exist in common …Read More
How to Use Social Media Marketing to Improve SEO
There’s plenty of debate when it comes to the impact of social media SEO and search engine rankings.
While search engines …Read More
Google’s Helpful Content Update and SEO
So, Google Search has launched a new update – the helpful content update. While this isn’t a core update, it’s …Read More
Ethical Marketing: What Is It? and How to Build It
Ethical consumerism – a world-changing ethos for modern business practices and mindful consumer buying habits. But just what is it …Read More
Up Up and Away: How to Write Amazing Travel Content
Writing about travel, whether in a blog post, product page or longer article is an essential skill for content writers.
Your …Read More
Gender Equality: How to write content that upholds social justice
In today’s world of digital connectivity, once marginalised members of society have been given a global voice. Technology has facilitated …Read More
How to build EAT in SEO
What is E-A-T ?
E-A-T stands for:
Expertise
Authority
Trust
Why is E-A-T important?
The concept of E-A-T is to ensure that visitors …Read More
How to include video SEO in your strategy
Basic guide to video marketing
There are benefits to taking advantage of a multimedia approach to digital marketing by effectively incorporating …Read More
How to tell if your SEO campaign is working? Top 5 questions to ask yourself
An effective SEO campaign is the most successful way to ensure your website ranks highly on search engine results pages …Read More